Her Story
About Jennifer
I'm the founder of Post Autopilot, a software technology that helps businesses with social media distribution. We just started sharing it in April. The platform allows businesses to push content to their employees or downline for marketing purposes, and we offer the unique ability to push content directly to LinkedIn, which doesn't currently exist elsewhere. My background is in entrepreneurship from the University of St. Thomas. I started as a stay-at-home mom with three sons, which I enjoyed for the first eight years of motherhood. I came across network marketing in the health and beauty field, educating people about the safety of what they put on their skin. I was passionate about the mission of changing regulation in the beauty industry and making a difference while still being present for my family. I grew my team to over 3,000 men and women over eight and a half years. Through that experience, I noticed the same problems kept arising where people weren't sure what to say on social media, what images to post, and new people didn't feel confident showing up online. That's why I created Post Autopilot, to solve that issue by allowing creators to push content directly to individuals. We started in network marketing but found that realtors, mortgage professionals, and franchisees who want to show up authentically in their own voice really need this solution. I also created another software platform called Super Coaches, which is like Rover for dogs but for finding athletic coaches or academic tutors at a local level. It's a marketplace where coaches can list their availability and get paid online. I'm a mission-driven person who loves to fix problems and leave people better than I found them. My husband and I have been married 21 years and make an incredible team. He's in the technology field and helped point me in the right direction with developers. I'm more of a go-out-and-do-it person, building the plane as we're flying it.
Her Interview
Ten minutes with Jennifer
01What do you attribute your success to?
I would say my greatest achievement and what drives my success is having the ability to see a problem and execute on the solution. I tend to think later and act immediately. I want to fix it, I want to handle it. That ability to identify what needs to be solved and then just go out and do it, that's really what has made the difference for me. I'm more of a go-out-and-do-it person, building the plane as we're flying it. I love what I'm doing and I really believe in it, so it never feels like work. You never really want to even turn it off, which is maybe not very healthy, but I think that's what it takes to be successful.
02What’s the best career advice you’ve ever received?
The best advice I received was from a woman at the generator program when I told her I thought about getting my MBA. She said, 'You don't need your MBA, you're creating businesses.' That really resonated with me because I'm more of a go-out-and-do-it person. We're figuring it out as we go, building the plane as we're flying it. That advice validated my approach of learning by doing rather than spending more time in formal education when I was already out there creating and executing.
03What advice would you give to young women entering your industry?
Don't let everybody else and their opinions change your direction. Have enough faith in your passion and grit to really stick to what you have for a passion in making a difference. If you love what you're doing and you really believe in it, it never feels like work. You never really want to even turn it off, which is maybe not very healthy, but I think that's what it takes to be successful. I'm a big proponent of seeing something missing and really diving into making a change and making that happen. Like when I started the Tommy Ski Club in college because I liked to ski but didn't want to race, I just wanted to do it for fun. If you see something missing, go create it.
04What values are most important to you in your work and personal life?
I'm a mission kind of girl. I want to leave people better than I found them, and I love to fix problems. That's really what drives me. The helping is my love language. The money it makes is a bit secondary for me, but I really just love solving a problem for somebody and having them say, 'Oh my gosh, this helps so much.' That feeling of making a difference and truly helping people is what matters most to me. I also believe strongly in teamwork. My husband and I have been married 21 years and we're an incredible team. That partnership and working together toward common goals is really important to me both personally and professionally.
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