Influential Woman · Health and wellness stress and resiliency
Jennifer Wren Tolo, RN, MA
Business Owner/ Public Speaker and Workshop Facilitator/ Adjunct Professor/ Podcast Host, Butterfly Family Wellness and Jennifer Wren Tolo
Essex, MA 01929
Her Story
About Jennifer
Jennifer Wren Tolo, RN, MA, is a holistic health educator, stress and resilience coach, author, speaker, and founder of Butterfly Family Wellness. With a foundation as a critical care nurse and more than two decades of experience in holistic health and wellness, Jennifer has dedicated her career to helping women move beyond survival mode and reconnect with their personal power, purpose, and well-being. Drawing from both clinical expertise and holistic healing practices, she guides women toward greater clarity, balance, and resilience through her signature PAUSE method and ABCs of Stress Management, a unique approach that integrates science, intuition, mindfulness, and whole-person health. Jennifer’s professional journey was shaped by profound personal experiences. After navigating life-threatening health challenges involving two of her four sons, including a neonatal stroke and childhood leukemia, she witnessed firsthand the limitations and gaps that often exist within traditional healthcare systems. These experiences inspired her to deepen her studies in nutrition, neuroplasticity, mindfulness, fitness, and energy medicine, ultimately leading her to create Butterfly Family Wellness. What began as a mission to support families facing complex health challenges evolved into a broader commitment to empowering women, whom Jennifer recognizes as powerful catalysts for change within their families and communities. Today, Jennifer serves as an adjunct professor at Endicott College School of Nursing, where she teaches courses on holistic and complementary approaches to health and healing. She is also the host of the podcast *Simple Awakenings: Finding Clarity in Life’s Chaos*, a bestselling author, and a sought-after keynote speaker on stress management, resilience, and personal transformation. Through her coaching programs, workshops, writing, and speaking engagements, Jennifer helps women learn to pause, listen to the wisdom of their body, mind, and soul, and discover the strength, purpose, and healing that can emerge from life’s greatest challenges.
Her Interview
Ten minutes with Jennifer
01What do you attribute your success to?
I would say constantly being open to possibilities and opportunities, and having the courage to succeed or to fail at something so I could learn from it. I also give myself grace when I need to take a step back because of my kids - my kids come first. I remember people saying my business was just a hobby, asking me to let them know when I was ready to make it a real business. But it's not a hobby, it's a passion project. I am walking my walk, showing the importance of knowing when I need to step back from one thing because something else needs my attention and energy. And I'm unapologetic about it.
02What’s the best career advice you’ve ever received?
To trust myself. Basically, stop trying to follow what other people are telling me to do, stop trying to fit myself into a system or copycat what I see from others. Use what I see from others to help shape and guide me, but really stay true to myself, my passion, my message, and not let that get dimmed trying to fit a mold. That's probably the biggest advice.
03What advice would you give to young women entering your industry?
Be really careful about one-size-fits-all thinking - just because something worked for you doesn't mean it's the right thing for everyone. Step back and understand that when something works for you, that's great, but what's the real message underneath all of that? Focus on that and understand that individuality is really important. Never forget the importance of personal empowerment. Getting people to just follow you blindly doesn't empower people. In the health and wellness industry, there are so many people who think 'do this because this is the right thing to do,' but what we're really trying to teach is what's the right thing for you and how do you access that. Your job is not to fix people - nobody's broken. You're not fixing anyone. You are empowering them and helping to create awareness of what's out of balance, what people's lives look like in balance and out of balance, and then helping them heal themselves.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in health and wellness today is overcoming fragmented healthcare systems and the tendency toward one-size-fits-all solutions that often fail to address the unique needs of individuals and families. At the same time, there is tremendous opportunity to empower women—especially mothers—as agents of change, while expanding access to education and support through coaching, speaking engagements, podcasts, workshops, and retreats.
05What values are most important to you in your work and personal life?
For me, authenticity, transparency, honesty, and personal empowerment. Really, never taking somebody's choice away. Always empowering them with information, but never taking someone's choice away, because that's their biggest power. A person’s ability to choose is their superpower..
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