Jennifer Weintraub

I do feel a certain part is just in you, like you're born with it. But at a very young age, my mom, who was a stay-at-home mom for a while, studied to be a child psychologist, and then she did not go into practice. However, she used all those skills and tactics on us. When I was not wanting to do something or go to something at school, she'd be like, don't do it for me, do it for yourself. I can't make you do anything, but if you're okay with that, then that's fine. And then I was like, do I want to achieve this? Yes. So I always have had that drive. Some of it you're born with, some of it is definitely instilled in you since you're little. That lesson from my mom about doing things for myself, not for others, has been a cornerstone of my professional philosophy. Throughout every stage of my career, I've been driven by a strong internal motivation to learn, improve, and create opportunities. Whether leading multi-million dollar businesses, launching entrepreneurial ventures, or helping families through life-changing decisions, I've consistently approached challenges with determination and resilience.

One of my mentors in my financial business, and one of my best friends who's an executive, has been incredibly influential. She's worked at many companies like P&G and Aveda, and she's just a rock star with such drive. She's the best public speaker I know. Watching her and learning from her has pushed me to get out of my comfort zone. I used to not like to really public speak, but now when you're passionate about something and you want to share it, then it's different. Having mentors who challenge you and inspire you to be better has been invaluable. I think association is everything. I say go out there, find a mentor, find a group that challenges you, who you learn from every day, and always get out of your comfort zone. The more we learn, the more we educate ourselves, especially as women, the more power we're gonna have.

I think association is everything. Go out there, find a mentor, find a group that challenges you, who you learn from every day, and always get out of your comfort zone. The more we learn, the more we educate ourselves, especially as women, the more power we're gonna have. There's gonna be the great wealth transfer. As all these baby boomers are already aging out and passing, there's gonna be $84 trillion expected to transfer from the older generations to their heirs in 2045. Women are expected to control a significant portion of that. My mom comes from a generation where she got divorced and didn't even know how to write a check, didn't know how much money they had in their checking account, didn't know anything about the finances. Even now, some of my friends, the husbands do all the finances, they have no idea. Women right now have 85% of the purchasing power. We buy for our families, we pay the bills, but we don't know how much is in there or how to balance the money. What if something happens to your husband that you rely on to keep everything afloat? What if he passes? What if he leaves you? What if he gets hurt and can't work? Two-thirds of long-term care recipients are women. Women are more likely to become caregivers and more likely to require care. We as women need to empower ourselves. Educate yourself, advocate for yourself, and put yourself out there. Be there where you're continually challenging yourself to learn more and be better every day, become a better version of yourself. I wish someone talked to me about this when I was younger, but it's not too late.

There's so much potential in senior living, and there's so many people that need help. Sometimes there's not even enough communities to house all the people that are looking. I'm hoping to expand both of those businesses and build teams under me for both, and create a bigger entrepreneurial presence, leveraging both those businesses and growing them so I'm helping more people. I'm making sure that I am out there turning over every stone, finding every possible opportunity for people, and then also just getting my name out and making sure people know that I have this service. Sometimes I meet people and they're like, oh, I didn't even know this kind of thing existed. I wish I knew about this when I was helping my mom 5 years ago. It would have made such a difference. On the financial education side, educating families can literally change someone's whole life. People are taught by their parents who kind of were in this survival mode, and every penny that comes in, they spend it. What if we educated people, even starting in the schools, starting with high school students? The statistics are staggering. At that time, 10,500 people a day turn 65, 70% chance of needing long-term care, 1 in 3 people die of some sort of dementia. There's a need for this.

I think definitely integrity, and your word, and being known for being an active listener, and really, truly listening to people's needs and goals, and working with them to achieve them. In the end, it is really integrity and conviction. I am very close to my family. I have a twin sister who is my best of friends. My mom did not know she was having twins till she went into labor. We have an older sister who's older than us, who growing up was more like a second mom, but now we're all very close. We're very close to my mom. Everybody's out here now in California, so that's really nice. I love spending time with them. I love spending time with my husband and my son. I have just one son. We like to walk, go out, go to the beach, whatever we can do, spend time together, go have a great meal, just experiences together. I have a super great group of girlfriends that I've had. I've made new friends as mom friends through my son's friends, but also my tried-and-true, literally elementary school friends up until college friends. I probably have like 10 super great friends that I've been with since I was little. We make sure we touch base, see each other, and spend time, and at least talk if we can't see each other. I also have an amazing group of people that I've become friends with through my financial business. That's a whole other group where people inspire you and make you want to be better and grow. I like to meet people that push themselves because I'm always striving for more.