Jenny Howell  Cawthon, Founder & Growth Strategist on Influential Women

Influential Woman · Consumer Products, Tech

Jenny Howell Cawthon

Founder & Growth Strategist, 1550: A Growth Management Design Firm

Winter Park, FL

Certifications · Degrees · Memberships

Degree Bachelor's Degree Member Specialty Food Association

Her Story

About Jenny

I have been working in consumer products for 18 years and in technology for one year. I started by founding a brand and ran it for about a decade. Then I transitioned to become a strategic advisor for brands, and an advisor to advisors of brands. Two years ago, I launched Posh Pantry Marketplace, a digital marketplace for emerging brands to connect with early adopter consumers, helping to eliminate or decrease some of the hurdles and challenges that emerging brand founders face. I run a small consulting group called 1550, helping small to medium size brands and businesses with their growth strategy. I also have two AI platforms heading to launch in the next 30 days. I've been on a number of panels at Natural Products Expo West, led panels there, and founded female founder groups, the longest running of which has been going for years. I'm very focused on supporting founders and supporting women in business. In the next five years, I will still be creating and building, because that's what I do, but I will likely be more focused on bringing consumer goods into tech as tech begins to really snowball.

Her Interview

Ten minutes with Jenny

01What values are most important to you in your work and personal life?

I think networking's important, developing depth of relationships is important, and supporting women is important. I'm very focused on supporting founders and supporting women in business. I created a digital marketplace to help eliminate or decrease some of the hurdles and challenges that emerging brand founders face, and I've founded female founder groups and led panels with high-level women in the industry.

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