Her Story
About Jenny
Jenny Hughes is a marketing professional based in Broken Arrow, Oklahoma, with nearly three years of experience in digital marketing and nearly ten years working in the energy efficiency industry at SRI. She began her marketing career after returning to school in her late thirties, earning an associate's degree from TCC and a bachelor's degree in business with a focus in marketing from Northeastern State University. Hughes is currently completing her MBA at Northeastern State University. In her role at SRI, she led a successful company rebrand that created brand awareness and established a social media presence, contributing to the organization's growth and eventual sale. She has been honored as Marketing Student of the Year and received the Outstanding Scholar Award for the College of Business and Technology for her research. Hughes attributes her success to hard work, determination, sacrifice, family support, and perseverance. Her long-term goals include helping small businesses develop brand awareness and social media presence through public speaking and mentorship, while setting an example for women pursuing similar paths.
Her Interview
Ten minutes with Jenny
01What do you attribute your success to?
My success comes from hard work, determination, sacrifice, the support of my family and partner, and my higher power. Perseverance has been key, as many people have noted it as my superpower. My journey shows that it's never too late to change direction.
02What advice would you give to young women entering your industry?
Believe in yourself before you feel completely ready. Growth happens when you step outside your comfort zone and get uncomfortable. Be curious and never stop learning. Marketing evolves constantly, so adapt and ask questions. Be the example that you didn't have.
03What are the biggest challenges or opportunities in your field right now?
The onset of AI provides access to everyone but is a challenge in digital marketing. Overcoming the belief that my past would define my future has been a personal challenge.
04What values are most important to you in your work and personal life?
My family is a big factor in my success, along with the support around me. I value setting an example for my kids and for women who have experienced similar paths. Privilege and opportunity come from putting myself in the right rooms with the right people.
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