Jenny Liagre, Owner and Operator on Influential Women
Verified Member

Influential Woman · Repossession / Auto Recovery

Jenny Liagre

Owner and Operator, Rockwood Recovery Inc.

Harrison Township, MI 48045

3Awards received

Certifications · Degrees · Memberships

Cert Certified Asset Recovery Specialist Member Michigan Association for Repossession Agencies (Founder and Former President) Member American Recovery Association (Membership Committee) Member State of Michigan Collections Board (Vice Chair)

Her Story

About Jenny

Jenny Liagre is a seasoned leader and entrepreneur in the repossession and asset recovery industry, based in the Detroit Metropolitan Area. She is the Owner and Operator of Rockwood Recovery Inc., where she has spent more than 15 years building a respected and highly trusted recovery operation serving financial institutions and clients across Michigan. Her entry into the industry began during the 2008 financial crisis, when a personal experience with vehicle repossession sparked a deeper understanding of the challenges within the system and ultimately inspired a new professional path.

Alongside her husband, who brought a background in mechanics and early exposure to repossession work, Jenny transitioned from a career in banking, finance, and real estate into entrepreneurship. In 2011, they launched their first recovery operation, Rockwood Recovery Inc., initially working nights while maintaining full-time jobs. Over time, that “5–9” effort grew into a full-time enterprise, eventually becoming Rockwood Recovery Inc., which has since developed into one of the leading repossession companies in Michigan and a preferred agency throughout Metro Detroit.

Beyond business ownership, Jenny is widely recognized for her leadership within the industry. She is Vice Chair of the State of Michigan Collections Board, serves on the membership committee for the American Recovery Association, and previously founded and served as President of the Michigan Association for Repossession Agencies. Her work has been featured in media interviews, podcasts, and industry publications, including Marquis Who’s Who and Millennium Magazine. Passionate about mentorship and representation, she is committed to empowering women in a traditionally male-dominated field and continues to support the next generation of professionals through advocacy, leadership, and example.

Her Interview

Ten minutes with Jenny

01What’s the best career advice you’ve ever received?

The best career advice I ever received came from a stockbroker I was working with 25 years ago when I was younger. He told me flat out, as you're growing in life, always try to surround yourself with people that are smarter than you. Always sit at the table of the successful people, because they'll be willing to share and help and guide and mold you into the right type of business owner. I didn't know what he meant back then, I didn't take it really too seriously, but when we started our business, that's the first thing that came to my head. I'm like, click, you know? Oh, I get it now. And that's what I've done. I have sought out the most successful and involved people in our industry when we came into business, and just kind of introduced myself to everybody and put myself out there for them. A lot of them were willing to mentor me and help me and guide me in the right direction. I wouldn't have started the Michigan Association if it wasn't for the other people in the industry that were helping me and pushing me and giving me the confidence to do so. Always, always surround yourself with people that are smarter than you. Always sit at the table of success. Always sit at the table that's going to make you feel uncomfortable to sit at. I'll never be the smartest person in the room, and I'm totally fine with that, because those other people will always be willing to teach me. And I always seek out the smartest person in the room, because that's who I want to be around.

02What advice would you give to young women entering your industry?

My advice to young women entering this industry is to find your tribe and stay connected to it. I’ve learned that success here is never achieved alone, and having a strong network of women who support, encourage, and guide one another makes all the difference. Throughout my career, I have been fortunate to be surrounded by an incredible group of women who consistently lift each other up, share knowledge, and step in to help whenever someone needs it. I try to carry forward the same support I was given by mentoring others across the country, attending industry events, and remaining accessible to anyone who needs guidance or advice. This industry has historically been male-dominated, but the women who came before us paved the way for us to succeed, and now it is our responsibility to continue that legacy by leading, supporting, and empowering others. I make it a priority to surround myself with strong, intelligent women, and in turn, I am committed to reaching back and helping other women rise with confidence, knowing they are never alone in this field.

03What are the biggest challenges or opportunities in your field right now?

One of the biggest challenges in my field right now is workforce retention and finding the right people for the job. No one really tells you when you start a business that you almost need a psychology degree, because this work requires a very specific mindset. It takes a unique type of individual to step into the role of a repo agent, operate in high-pressure situations, and do it safely and professionally. As a result, we often see veterans and former law enforcement officers thrive in this space because they understand structure, discipline, and sometimes the adrenaline that comes with the work. Another significant challenge is the rising cost of doing business across the board—equipment, insurance, fuel, rent, payroll, and taxes continue to increase substantially, while industry compensation has remained relatively flat in recent years. This imbalance has become a growing concern throughout the industry, as many operators are working harder than ever to maintain sustainability and stability in an increasingly expensive environment.

04What values are most important to you in your work and personal life?

For us, it's about your morals and your ethics. You have to be a morally sound person, basically. For us, it's all about the person's moral standards and their ethical standards, because if someone will cheat on their wife, what would they do to anybody else that comes into their life? We look at it as if you're gonna cheat on your wife or be a shady person, what would you do to us? If you're willing to go lay with someone else and then go home and lay with your wife in bed, that's not the type of person we want working for us. So for us, it's the moral standards and the ethical standards that we really analyze when we interview people. Also, we're a family, so when we have people come in, you have to be someone that's gonna fit in with our family. Again, it comes down to the morals and standards and ethics. That's the biggest thing we look for. If we get a vibe from someone when we're interviewing them that they're just not a good person inside, then we don't want them working for us. We had to learn that, because we were butts in seats before. Now we're about quality over quantity. We'd rather do more work than hire the wrong people. We'd all rather work harder, all of us, our whole team, would rather work harder than hire the wrong person into our team.

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