Her Story
About Jenny
Jenny Lynch serves as SEO manager at Previsible, where she has worked for one year after previous roles at two other companies totaling six and a half years. With seven years in the SEO industry overall, she specializes in on-page SEO, off-site SEO, local SEO, SEO strategy, content SEO, and AI SEO. Her background in copywriting has proven valuable in her current role. Lynch earned a BFA from the University of Hartford in West Hartford, Connecticut, double majoring in printmaking and art history. Her career path began at an art museum in Connecticut, where she worked in the marketing department as a copywriter, followed by a position at a marketing agency focused on content strategy, which led her into SEO. She received the Best SEO Campaign award in 2024 and contributes as a writer for Search Engine Land, authoring four articles per year. Lynch is a member of the Down East Ski Club.
Her Interview
Ten minutes with Jenny
01What do you attribute your success to?
I attribute my success to realizing the impact of my decisions and the value of my opinions. We can take our lives into our own hands. I measure the priority of goals, set a path, and don't give up. If I obtain it, it shows I can do anything.
02What’s the best career advice you’ve ever received?
The best advice was to feel more confident in speaking up because your opinion is valid and valuable. Self-educating and finding interest in what you do was a major pivot.
03What advice would you give to young women entering your industry?
Don't be intimidated by people who sound like they know what they're talking about. With expertise or time, it becomes clearer that you know more than you think. Don't compare yourself to others. Be confident in your own decisions and opinions.
04What are the biggest challenges or opportunities in your field right now?
Challenges include the fast-paced nature with AI impacting search results and deciphering real information from hype or clicks. People stuck in their ways struggle. Opportunities: adapting and improving skills leads to being seen as a thought leader and sharing unique data.
05What values are most important to you in your work and personal life?
Disconnecting from work and separating work and life is huge, especially in a digital environment. Taking care of mental and physical health without sacrificing it for work. Creating flexible schedules, understanding burnout, and maintaining balance while succeeding.
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