Jenny West

Jenny West is the founder of Westlight Marketing, a boutique marketing consultancy based in Charleston, South Carolina, specializing in travel, tourism, cruise, and experience brands. With nearly two decades of professional experience spanning research, digital marketing, client services, and executive leadership, she helps organizations attract customers, strengthen loyalty, and achieve sustainable growth. Her expertise includes customer acquisition, growth marketing, marketing automation, paid and organic media, strategic partnerships, and the application of artificial intelligence to marketing strategy. Through her work as a strategic advisor, fractional marketing leader, and embedded marketing partner, Jenny helps organizations simplify complex challenges and build more effective marketing systems.

Jenny’s career path reflects adaptability and a willingness to explore different disciplines. She began in research and analytical roles before transitioning into digital marketing in the early 2010s. She subsequently spent approximately seven to eight years with a Charleston-based agency, advancing through client management and leadership positions to become Vice President of Operations and Client Strategy. During this period, she developed experience in team leadership, client relationships, operational management, and integrated marketing strategy. One notable professional accomplishment was helping guide her agency through the uncertainty of the COVID-19 pandemic while retaining its entire client base. Today, she applies these experiences through Westlight Marketing and contract engagements, helping travel and tourism businesses improve customer acquisition, loyalty programs, digital performance, and marketing operations.

Beyond her professional work, Jenny is passionate about travel, endurance sports, and community service. She has visited more than 60 countries and completed a marathon or half marathon on every continent as a member of the Seven Continents Club. She is also working toward completing the Abbott World Marathon Majors. Her volunteer commitments include teaching English through ENGin and supporting construction projects with Charleston Habitat for Humanity. Jenny’s multidisciplinary background, interest in emerging technologies, and firsthand understanding of travel and customer behavior inform her approach to marketing. She continues to explore how AI, loyalty strategies, and changing consumer expectations are reshaping the travel industry while helping organizations adapt and build meaningful customer relationships.