A personal journey of breaking free from ADHD masking in the workplace. Discover how leaving a corporate career to become a self-employed coach led to authentic self-acceptance and true freedom.
Verified Member
Influential Woman · ADHD Coaching and Neurodiversity Consulting
Jessica Covington
Founder and CEO, FIT-OLOGY Holistic ADHD Coaching
Atlanta, GA 30303
1Article published
Her Story
About Jessica
Jessica Covington is the Founder and CEO of FIT-OLOGY Holistic ADHD Coaching, where she specializes in helping midlife women with ADHD build more ease, clarity, and confidence in their daily lives. With a holistic, strengths-based philosophy, she reframes ADHD as a difference rather than a deficit, emphasizing that “there’s brilliance in the chaos.” Her coaching approach blends neuroscience-informed strategies with mindfulness, movement, and systems design to help clients work with their brains instead of against them.
Jessica’s career path spans dance performance, human resources, and employee wellness before evolving into ADHD coaching. A graduate of the University of North Carolina at Greensboro with a background in dance, she brings a strong mind-body foundation into her work, integrating embodiment and movement practices into her coaching framework. Her personal journey into ADHD work began after her son’s diagnosis, which led her to recognize similar patterns in herself. This discovery reshaped her professional direction and inspired years of experimentation, learning, and development of practical tools for neurodivergent individuals.
Today, Jessica works with clients through one-on-one coaching, group programs, educational content, and her podcast, focusing on helping women reduce overwhelm, understand executive function challenges, and rebuild trust in their capabilities. She is a Master Certified Coach in health, life, ADHD, and neuroscience, and is actively involved in neurodiversity advocacy and evidence-based education. Her work is grounded in the belief that sustainable change comes from aligning systems with how the ADHD brain naturally operates, rather than forcing conformity to traditional productivity models.
Her Interview
Ten minutes with Jessica
01What do you attribute your success to?
I attribute my success to discovering what I genuinely enjoy and pursuing it with commitment and integrity. I believe that when you focus on work that fills your heart, you naturally develop strong skills, and those skills create opportunities as others recognize their value. For me, success is also about balance and being able to serve others in a way that feels authentic and aligned with my values, and I believe my progress has come from staying grounded in that purpose and my focus on truly helping people.
02What’s the best career advice you’ve ever received?
The best career advice I’ve received was from a business coach who compared careers to hamburger restaurants—each one succeeds not because it’s completely different, but because it has a slightly different approach or identity. She encouraged me to identify what sets me apart and lean into it fully, because there is room for everyone in the market as long as you clearly understand and own your unique value.
03What advice would you give to young women entering your industry?
The first thing I would recommend is knowing your own mind. Get a really clear understanding of your own thinking style so that as you're researching ADHD, you can understand your blind spots and perhaps your tunnel vision too. Beyond that, I think for any entrepreneur or anybody going into any field, get a really clear understanding of what makes your perspective different than anybody else. Once you find what makes you slightly different, lean hard into that. There's room and plenty of space for everybody, and there's an abundance of clients out there, as long as you know exactly what you do differently as a product of your life experience.
04What are the biggest challenges or opportunities in your field right now?
One of my biggest challenges is managing everything as a solopreneur, so I’m working on outsourcing more and focusing on my core strengths. In my field, another challenge is addressing misconceptions about ADHD that come from outdated research and social media oversimplification, as well as closing the gap in understanding how it presents in women, since much of the original research was based on young white boys. At the same time, the biggest opportunity is expanding the global conversation around neurodiversity and improving education on how factors like hormones and life stages can impact ADHD, especially for women.
05What values are most important to you in your work and personal life?
In my work, I value evidence-based practice, relying on scientific literature rather than unverified information, and I strongly believe in a strengths-based view of neurodiversity—seeing ADHD as a difference rather than a deficit, and recognizing the value of diverse minds in any community or project. In my personal life, I prioritize truth, embodiment, curiosity, and lifelong learning, along with sharing what I learn in service to others, all grounded in a deep commitment to love for myself, my family, and my broader community.
Her Content Hub
Articles by Jessica
Self-Employment Helped Me Drop My ADHD Mask
How Dropping My ADHD Mask Led to Authentic Success and Self-Acceptance
The choices that scare us the most often lead to a freedom we never knew existed. At least, that is what life showed me when I left my career in professional development to become a self-employed ADHD coach.
The scariest part of this decision was not the financial risk—which is what most people expect. Instead, the scariest part was the thought of finally dropping my ADHD “mask” and letting go of the habits and behaviors I had developed in the workplace.
Masking involves consciously or unconsciously hiding ADHD traits in an effort to appear “normal.” It can look like perfectionism, refusing to ask for help, or taking work home to conceal that it is not getting done during the day.
For me, masking looked like all of those examples, plus a serious case of imposter syndrome.
I lived in fear that at any moment my colleagues would realize I was not a capable adult, but instead an insecure kid pretending to play “office.” I overprepared for meetings. I struggled to recall details. I felt like I was walking a tightrope, trying to balance life with ADHD.
I went above and beyond to appear competent. I made myself “look busy” so my team would believe I was working just as hard as everyone else.
There is a cognitive load associated with constant self-monitoring and comparison to others. It takes tremendous energy to pretend to be someone you are not, and eventually that strain begins to show up physically.
Masking was exhausting.
Things changed once I became my own boss.
Nowadays, I finally feel at home.
I now work with people who experience similar learning and thinking styles. Nobody minds if I need to stretch during a session or if I lose my train of thought. I can bring my whole, authentic self to work—and I love that I can offer others the grace I often struggled to find in traditional workplace environments.
I am no longer internalizing the messages of shame that can be easy to absorb in office culture.
I have let go of the need to “just look normal,” and I am stepping into self-acceptance—and maybe even a little pride.
These days, I am taking ownership of my life and embracing it fully.
I feel more in control of my thoughts and internal dialogue. I stay on task more easily and release the shame tied to ADHD mistakes.
I am becoming my best self—and a stronger entrepreneur.
And all I had to do was drop the mask and move forward.
Join Influential Women and start making an impact. Register now.