Jessica Cruz
Jessica Cruz is a dedicated and results-driven healthcare leader with nearly two decades of experience in ophthalmology practice management and clinical operations. She has developed expertise in EMR/MDI implementation, MIPS compliance, and the leadership of multi-location practices, consistently driving operational excellence while ensuring the highest standards of patient care. Recognized for her ability to streamline workflows and build cohesive, high-performing teams, she brings both strategic insight and hands-on leadership to every role.
Her career began in ophthalmology as an Ophthalmic Technician, where she gained a strong clinical foundation before advancing into management roles. Over the years, she has taken on increasing levels of responsibility, serving as Clinical Manager and Clinical/Scribe Manager, where she led staff development, optimized practice efficiency, and enhanced patient experiences. This progression reflects her adaptability, commitment to learning, and strong leadership in a fast-paced healthcare environment.
Beyond her professional expertise, Jessica is passionate about empowering others through mentorship and fostering collaborative, supportive work environments. She is driven by values of integrity, accountability, and continuous improvement, always striving to elevate both patient outcomes and team performance. With a proven track record in healthcare leadership, she continues to make a meaningful impact in advancing the field of ophthalmology practice management.
What do you attribute your success to?
I attribute my success to keeping my priorities grounded in faith, people, and self-care. By putting God first, I find strength and guidance in my decisions, and by valuing people, I strive to lead with empathy, listen with intention, and invest in mentoring others so they can reach their full potential. I have learned that in order to lead effectively, I must also take care of myself so I can bring my best to those I serve. Throughout my career, working in male-dominated environments has required perseverance, resilience, and a steady focus on results. By maintaining integrity, delivering consistent outcomes, and refusing to be deterred by challenges, I have been able to build credibility, earn respect, and create a lasting impact both within my teams and across the organizations I’ve supported.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to remember that success is not only about career achievements but also about creating balance with the things that matter most in life. For me, family has always been a top priority, whether it’s supporting loved ones, caring for my grandmother, or building long-term security through ventures like rental properties. I encourage women to embrace opportunities with confidence, not be afraid to take risks, and know that perseverance pays off. At the same time, it’s important to stay grounded in your values, invest in meaningful relationships, and build a life that reflects both your professional goals and personal commitments.
What values are most important to you in your work and personal life?
The values that guide me in both my work and personal life begin with putting God first and trusting in His direction, which keeps me grounded no matter the circumstances. I believe in the power of self-confidence and reminding myself to believe in my own abilities, even when challenges arise. Surrounding myself with inspiring people who lift me up and challenge me to grow has also been essential, as strong relationships create both accountability and encouragement. I place a high priority on setting healthy boundaries, understanding that balance is key to sustaining long-term success and well-being. Most importantly, I’ve learned that success is sweeter when shared—whether it’s celebrating accomplishments with family, colleagues, or my community, true fulfillment comes from lifting others up along the way.
Locations
Ophthalmology office
Branden, FL 33510