Influential Woman · Graphic Design and Public Health Communications
Jessica Koman
Senior Designer, IQ Solutions
Baltimore, MD 21228
Her Story
About Jessica
I've been working as a graphic designer for 35 years, and I've been in my current role at IQ Solutions, a public health communications company, for 20 years. My work has evolved significantly, especially in the last two years with changes to the National Institutes of Health. My responsibilities include design, concept, layout, print production, PDF remediation for Section 508 compliance, and project management. I was always drawn to typography, logos, and magazine layouts from an early age. My parents and grandparents would take us to museums, auction houses, and art galleries, so pursuing this career felt like a natural path. I started out working in design studios before transitioning to public health communications. I was working at Wake Forest University when I decided to move back to Baltimore because my parents were getting older and my grandmother had Alzheimer's, and I wanted to spend more time with them. A friend of mine was working at IQ Solutions and suggested I come in for freelance work. I talked to some people, and the next thing I knew, I was filling out paperwork and had my job. One of my proudest achievements was early in my career when my boss, David Ashton, got the contract to work on the signage for Oriole Park at Camden Yards. I was able to design some signage and the scoreboard, and there's a big sign on the warehouse as you're driving into the parking lot. With the rise of AI, people are craving more hand-made things where they can see a human behind the work, so I've been pivoting towards hand lettering and printmaking. I'm seeing more interest in lettering internationally, and people are finding ways to monetize their personal work through t-shirts, greeting cards, and small batch custom designs for individuals rather than large companies.
Her Interview
Ten minutes with Jessica
01What do you attribute your success to?
I attribute my success to my boss, David Ashton, who hired me out of school and mentored me. He really guided my career from the beginning and that mentorship was instrumental in helping me achieve success in this field.
02What advice would you give to young women entering your industry?
Advocate for yourself and be strong. Even though the industry is female-dominated, it's still important to speak up for yourself and stand your ground.
03What are the biggest challenges or opportunities in your field right now?
The biggest challenges right now include the destruction of the NIH and the overall economy. People tend not to spend money on design when the economy's bad because it's seen as sort of a luxury, even though they should. On the opportunities side, with the rise of AI, people are craving more hand-made things where they can see a human behind the work. I've been pivoting towards hand lettering and printmaking because of this. There's more interest in lettering internationally, and people are finding creative ways to monetize their personal work through t-shirts, greeting cards, and small batch custom designs for individuals rather than large companies. A lot of people are looking for more creative ways to add creativity to their work or their lives.
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