Her Story
About Jessica
Jessica Koth is a Marketing Technology Implementation Specialist at Shift Paradigm, where she specializes in marketing automation, email strategy, and deliverability optimization. As a key expert in email performance, she helps organizations improve inbox placement, protect sender reputation, and maximize campaign effectiveness through technical strategy and data-driven solutions. Her work includes implementing marketing technologies such as Marketo, conducting deliverability audits, managing IP warmings, and resolving complex email challenges to help clients achieve stronger engagement and measurable results.
Before joining Shift Paradigm, Jessica spent nearly five years at Delta Defense, the parent company of the United States Concealed Carry Association, where she gained broad experience across digital marketing, social media, campaign planning, customer engagement, and training initiatives. Her diverse professional background began with studies in Homeland Security and Emergency Management, leading to early work in policy development before she transitioned into marketing. She holds a Bachelor of Science in Criminal Justice with an emphasis in Homeland Security and Emergency Management and is a Marketo Certified Expert. Jessica also brings a unique creative perspective to her work through her classical opera training at the Conservatory of Music in Milwaukee.
Jessica’s career journey reflects her commitment to continuous learning, adaptability, and personal growth. She credits her success to persistence, developing new skills, building strong professional relationships, and embracing opportunities to grow beyond her initial career path. Passionate about empowering others, she believes in leading by example, encouraging those around her, and creating supportive environments where people can thrive. Through her expertise in marketing technology and her dedication to mentorship, Jessica continues to help organizations communicate more effectively while inspiring others to pursue their own professional transformations.
Her Interview
Ten minutes with Jessica
01What do you attribute your success to?
I attribute my success to persistence, continuous growth, and the willingness to adapt. Throughout my career, I have consistently challenged myself to develop new skills, including making a pivot into marketing. I’ve also been fortunate to have the support of colleagues, mentors, and professional networks who have encouraged and guided me along the way. My determination to pursue my education while raising my children as a single parent has shaped my resilience and commitment to achieving my goals.
02What’s the best career advice you’ve ever received?
I encourage young women to surround themselves with supportive people who believe in their potential. Seek out mentors, build meaningful connections, and invest in continuously developing your skills. Believe that you have the power to make an impact, and approach every opportunity as a chance to learn, contribute, and grow.
03What are the biggest challenges or opportunities in your field right now?
One of the biggest shifts in my field has been the evolution of email deliverability, which presents both challenges and opportunities. I’m focused on how we can use AI to transform deliverability by automating and streamlining manual processes, such as IP warming, that have traditionally required significant time and resources. At the same time, marketing teams continue to face the challenge of demonstrating measurable ROI and optimizing lead generation throughout the entire customer journey.
04What values are most important to you in your work and personal life?
The values that guide me are empowerment, encouragement, honesty, and leading by example. I believe in creating supportive environments where people feel valued, inspired, and capable of reaching their full potential. Building strong relationships and helping others grow are central to both my personal and professional life.
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