Jezel Jacob-Ashby, MSN
Jezel Jacob-Ashby, MSN (she/her) is a nursing informatics leader and Senior Manager of Clinical Documentation at BAYADA Home Health Care, where she oversees clinical documentation strategy and EMR functionality for a large national home health organization encompassing more than 131 offices. In this role, she directs documentation releases, clinician education initiatives, and technology pilots designed to optimize clinician workflows and enhance documentation quality. Her leadership supports regulatory compliance, value-based purchasing initiatives, and organizational quality programs that improve patient outcomes, operational efficiency, and star ratings.
Jezel’s professional focus centers on improving documentation processes so clinicians can spend less time charting and more time delivering patient-centered care. She is passionate about nursing informatics, workflow optimization, and pragmatic technology innovation, including the responsible integration of AI and digital tools in clinical environments. Her philosophy emphasizes balancing regulatory and compliance requirements with real-world clinician usability, ensuring technology solutions are practical, scalable, and aligned with frontline clinical practice.
Her career began with service in the U.S. Navy as a hospital corpsman and pharmacy technician, followed by her transition into nursing as a floor nurse on a women’s health unit. After discovering a passion for home health through a ride-along experience, she joined Baptist Home Health as a field nurse in Jacksonville and later advanced into office-based leadership roles overseeing operations, supply chain, orders, and EMR systems. She progressed into clinical management and clinical documentation leadership, ultimately being promoted to senior manager. Jezel holds a Master of Science in Nursing (MSN) in Nursing Informatics and a Bachelor of Science in Nursing (BSN) from Jacksonville University.
Beyond her professional career, Jezel is an avid reader, creative DIY crafter specializing in home décor and floral arrangements, and an entrepreneur. She operates Mommy’s Life Care, an Etsy-based business, and is developing Duncan’s Village Life Care, a homemaker and companionship services venture. She is an engaged baseball mom and actively participates in community volunteering, including donor runs supporting breast cancer awareness and research.
• MSN, BSN
• Bachelor's in Health Administration — SIU (Southern Illinois University Carbondale)
• Bachelor of Nursing — Jacksonville University
• Master's in Nursing with a specialization in Nursing Informatics
• Member of a Regional Nursing Association
• North Florida Nursing Association
What do you attribute your success to?
I attribute my success to my passion for working in healthcare. Helping others, building meaningful connections with patients, and contributing to their well-being motivates me to continuously grow and excel in my field.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received was to never minimize my talents, stay authentic, and truly listen. Early on, it’s easy to downplay your abilities or second-guess what you bring to the table, especially in environments where you’re still learning. I learned that confidence doesn’t mean knowing everything, it means recognizing your value, your skills, and the unique perspective you contribute.
Staying authentic has also been important. When you try to fit into a mold that isn’t you, it becomes exhausting and unsustainable. Being genuine builds trust with patients, colleagues, and leaders, and it allows you to lead and work in a way that aligns with your values.
And finally, listening, really listening, is one of the most powerful professional skills. Listening to patients helps you provide better, more compassionate care. Listening to coworkers builds stronger teamwork. Listening to feedback helps you grow. Those three things together, confidence in your abilities, authenticity, and the willingness to listen, have shaped how I approach my career every day.
What advice would you give to young women entering your industry?
My advice to young women entering this field is to come in with both confidence and compassion. Healthcare, especially in areas like home health, can be an incredibly rewarding profession where you truly make a difference in people’s lives during vulnerable moments. You get the privilege of building meaningful connections, supporting families, and helping patients maintain dignity and independence.
That said, this work asks a lot of you. To thrive, you need a genuine heart for people, deep compassion, and a strong work ethic. There will be challenging days, emotionally, physically, and mentally, but your dedication, integrity, and commitment to doing the right thing for your patients will carry you through. Time management, organization, and the ability to advocate for both your patients and yourself are also essential skills to develop early.
I would also encourage young women to speak up, ask questions, and seek mentors. You belong in this field. Your voice, perspective, and empathy are strengths, not weaknesses. When you combine professionalism with kindness and resilience, you don’t just build a career , you build a purpose-driven life.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in healthcare right now, especially in home health, is clinician burnout driven by excessive documentation requirements. While documentation is essential for compliance, communication, and quality of care, the volume and complexity can take significant time away from direct patient interaction. Clinicians often find themselves balancing patient needs with administrative demands, which can lead to fatigue, reduced job satisfaction, and a risk of compassion burnout.
At the same time, this challenge presents a major opportunity for improvement and innovation. There is growing momentum around streamlining workflows, improving electronic health record systems, and using tools like automation and ambient documentation to reduce the burden on clinicians. When documentation processes are more efficient and user-friendly, clinicians can spend more time focusing on patient-centered care, education, and meaningful engagement with patients and families.
Another opportunity is strengthening team communication and interdisciplinary collaboration. As care becomes more complex, coordinated, well-documented care plans can improve outcomes — but only if systems support clinicians rather than overwhelm them.
Overall, the field is at a turning point where addressing documentation burden, supporting clinician well-being, and leveraging smarter technology can lead to both better care delivery and a more sustainable work environment for healthcare professionals.
What values are most important to you in your work and personal life?
The values that matter most to me in both my work and personal life are integrity, compassion, and creating a positive, supportive environment. In my professional role, I’m deeply committed to patient-centered care — making sure every individual feels heard, respected, and involved in their care decisions. I believe healthcare is not just about tasks and checklists, but about truly seeing the person behind the diagnosis and advocating for what’s best for them.
Integrity guides how I work every day. I believe in doing the right thing even when no one is watching, being honest in communication, and taking responsibility for my actions. Trust is the foundation of both patient relationships and teamwork, and I work hard to earn and maintain that trust.
I also value bringing a sense of positivity and fun into what I do. Healthcare can be stressful, and I believe a supportive, encouraging, and occasionally lighthearted atmosphere helps both patients and colleagues feel more at ease. Creating moments of comfort, connection, and even laughter can make a meaningful difference in someone’s day.
Overall, I strive to balance professionalism with compassion, accountability with kindness, and hard work with a spirit that keeps the environment uplifting and human.
Locations
BAYADA Home Health Care
Jacksonville, FL 32244