Her Story
About Jiya
I'm currently a junior at SCAD studying user experience design, which has a lot to do with designing products and services. I work in collaboration with other kinds of designers and major companies like Kohler and Deloitte through SCAD's collaboration program called SCAD Pros. These are 10-week projects where you work directly with a client, and it counts towards your class credit. My work focuses heavily on using AI in design, specifically applied AI, which is about integrating it into your workflow rather than just using it to generate things. It's very exciting right now because I get to see not only the foundation of AI emerging into UX, but also how we can take it further and integrate it in a way that's ethical and won't kick us out of the job market. Design has always been my passion - anything visual art-related was always the way to go for me. I've taken on projects in areas I'd never experimented with before, like aviation and neurodivergence, and it's something you just learn and go. You talk to people who are your seniors, take their advice, put your head down, and do it.
Her Interview
Ten minutes with Jiya
01What do you attribute your success to?
I've known what I wanted to do for years. I've known that art was my thing, that visual design and any kind of beauty that's around - whether that's things related to colors or shapes - has always been appealing to me, because that's just how I've been as a person. I've been on the creative side. So I would attribute a lot of it to just my passion and how it evolved over the years into something that I was like, oh, this has to be my career, or I will not be happy.
02What advice would you give to young women entering your industry?
I would say do not shy away from projects which you think you cannot do when it comes to technologies that you've never experimented with. Like, I never worked in things such as aviation or neurodivergence, and now I have projects in those realms. It's something that you just learn and go, you know? It's not something that directly comes to you, it's something that you explore. You talk to people who are your seniors, and you're not afraid of what exactly they say. You just take their advice, you put your head down, and you do it.
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