Her Story
About Joan
Joan Krueger is a commercial real estate, brokerage, consulting, education, and community affairs professional with 20 years of experience in industrial, office, retail, land opportunities, entitlements, contract negotiation, buyer and seller representation, landlord and tenant support, CRM, fundraising, and real estate education. She currently serves as Senior Vice President after recently changing companies, having previously been First Vice President for five years. Her background includes founding Commercial Real Estate Academy, leading JEK Strategies, and owning a vacation rental property in Wisconsin. Krueger holds a Bachelor's of English from Arizona State University and a real estate license in the state of Arizona. She attributes her success to lessons from growing up helping her brother with special needs, which taught her empathy and focus on others' needs. She values treating people well, respect, and camaraderie, and advises young women to seek environments that recognize their talents rather than fitting into male-dominated spaces.
Her Interview
Ten minutes with Joan
01What do you attribute your success to?
Growing up helping my brother who has special needs taught me to always put someone else's needs before my own and to be aware of what others need. That experience shaped how I approach relationships and work, making me more empathetic and focused on helping people.
02What advice would you give to young women entering your industry?
Look for a place where your talents are recognized. Men and women are different, so find an environment that appreciates your skills and talents as a woman rather than trying to fit into a male-dominated space. Go somewhere conducive to the way you want to do things.
03What are the biggest challenges or opportunities in your field right now?
Predetermined judgments based on gender or age before even walking into a conversation. The challenge is getting past judgments about abilities, whether gender-related or age-related.
04What values are most important to you in your work and personal life?
Treating people well, respect, and camaraderie. Every problem has a resolution and there's no need to not work together to find that. If you want people to give you business, you have to treat people well.
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