Joana Maguregui

She is a seasoned channel partner marketing and business development leader with over 30 years of experience driving go-to-market strategy, demand generation, and partner activation across the technology and enterprise sectors. Currently serving as Channel Partner Marketing Manager for NVIDIA Enterprise Partner Marketing, she develops and executes go-to-market strategies and budgets to support partner activation of key NVIDIA initiatives, focusing on Workstation, Datacenter, and AI Solutions growth across North America. She manages channel programs for Dell, Lenovo, and HP, and supervises marketing execution to improve ROI. Prior to this role, she spent over four years at Dell Technologies in progressive channel marketing roles, including Partner Marketing Manager for Dell Federal, where she managed $8.2M in MDF funds and supported 18 Federal Partners, and Channel Marketing Manager for Dell Client Systems Group, where she onboarded 30+ VARs and generated $140M in pipeline. Her extensive career also includes roles at Arrow Security Solutions, AMD, and a 16-year tenure at Dell in various marketing and management positions. She holds a BBA in Marketing from the Texas McCombs School of Business. She is recognized as a strategic, collaborative, and results-driven leader who builds trusted partner relationships, drives measurable business growth, and delivers impactful marketing programs that align with organizational priorities.