JoAnn Arcenal

She is a distinguished business development and marketing executive with over a decade of experience in the audiovisual and technology industries, currently serving as Director of Customer Experience Centers at Crestron Electronics, where she spearheads the strategic vision and global operations of premier Experience Centers and Showrooms across the U.S., driving operational efficiency and transforming physical environments into high-conversion commercial assets. Prior to this role, she served as Director of Business Development, Senior Business Development Manager, and Market Development Manager at Crestron, and as Director of Marketing and Director of Public Engagement at McCann Systems, where she managed public image and corporate brand growth. She is recognized as a strategic, results-driven, and collaborative leader who combines deep industry expertise with a passion for creating impactful customer experiences and driving revenue growth through innovative business development strategies.