Joanna Ard

Joanna Ard brings 20 years of professional experience to her role as a high-level marketer focused on the full customer lifecycle. She began her career at a small company as a mailroom clerk while attending college, later moving into customer service where she spent nearly seven years advancing to team lead and supervisor. After nearly a decade with the company, she transitioned into an entry-level marketing role, which became the foundation for her growth after the firm was acquired by Nationwide. There, Ard progressed to marketing specialist, channel manager of the referral loyalty program (growing it into the second-largest acquisition channel generating $30 million annually), and senior marketing consultant handling partnership marketing. She credits her customer service background with shaping her customer-centric approach. In 2018, Ard returned to education, earning her bachelor's degree in 2021 and her MBA in 2023. She has volunteered with Alpha, a Latino professional organization, and attributes her success to her Mexican culture and family, noting that her parents' work ethic as first-generation Americans instilled her drive to elevate her family through achievement.