Her Story
About Joanna
Joanna Lombardi serves as Enterprise Success Manager at Bitly, a role she advanced to after four years with the company, having begun as an Associate Success Manager. In this position, she manages some of the organization's largest clients. Her career path includes early work in sales influenced by her family's stock market background, followed by roles in medical publishing and nonprofit education, where she sold software to place international teachers in schools. She holds a marketing degree with a minor in event planning from Rider University. Joanna specializes in customer success, which she sees as encompassing sales and management, and she emphasizes networking as a key factor in her professional achievements. She has been actively involved with the Women in Tech nonprofit and Bitly's ERG groups. Joanna attributes her success to a difficult upbringing that required her to fend for herself early, fostering self-reliance, a drive to work harder, and the ability to push herself as her own biggest critic. She values being genuine, authentic, and reliable in both her work and personal life, while navigating challenges in the male-dominant tech industry such as turnover, layoffs, and the need to differentiate herself as a woman.
Her Interview
Ten minutes with Joanna
01What do you attribute your success to?
I had a pretty difficult upbringing, so I think I had to fend for myself very early on in my life, so I think with that, I knew that I always had to put myself apart from other people, and I knew that I had to work harder to get where I am. So I think having that ingrained at a young age and fending for myself has gotten me to where I am, and obviously, I'm my biggest critic, but I also push myself as far as I can possibly go.
02What are the biggest challenges or opportunities in your field right now?
Being in tech, there's a lot of turnover and layoffs right now. Luckily, I'm in a field where there is more females in leadership, but within other roles, especially within tech, being a female, you're not at the top of the list. It's a male-dominant industry, so being a female is difficult. Trying to make sure that you're doing all the things to differentiate yourself puts you across the competition.
03What values are most important to you in your work and personal life?
It's very important to be genuine, authentic, and reliable.
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