Influential Woman · AI Strategy and Marketing
Joy Lee
Marketing Manager, Kaliah Communications PR
West Palm Beach, FL 33407
Her Story
About Joy
I've been in marketing for well over 15 years, and at this time I saw a critical pivot in the area that a lot of businesses are using AI or struggling to use. It's still fairly new to a lot of businesses, and I recognized that need and made the decision to pivot to become a certified AI consultant. I teach small businesses and individuals, like Gen Xers like myself, how to use AI and incorporate it into their daily life and business. I saw the need especially with the layoffs in corporate America over the last year to 18 months, particularly affecting women and women of color who thought their jobs were secure. As technology becomes more prevalent and replaces even service workers, people are struggling to stay relevant. I believe we still have the human aspect here, and people need to find a way to make the connection between what they're good at and how to use AI to assist them in their particular role or help them explore new opportunities. I'm currently working on my certification as an AI consultant and will be done in about the next three to four weeks. I see myself being a speaker and leader in the industry, speaking to large corporations, and teaching women of a certain age, definitely women of color, how to use AI joined with their skills to find new opportunities and new avenues of revenue. I'm growing on social media, mainly connecting with professional women through LinkedIn, creating my platform and pushing content out there. I would love to do AI audits for small businesses who don't have the time to learn a new skill set because they're focused on their business. I think it's a really good marriage to help people identify areas where AI can be an assistant but not completely replace them, and I will be that liaison between the two.
Her Interview
Ten minutes with Joy
01What do you attribute your success to?
I have a very strong support team through my family. They are very encouraging, even my husband. He's on board with whatever I have going on in my crazy head, my creative space of mine, and that just allows me to be explorative. I also attribute my success to developing good professional skills and holding on to those things. That could be as simple as responding in an appropriate time, not being tied to text messaging, but if someone reaches out to you, respond back in a timely manner. Simple professional courtesies like please and thank you, really just sticking to the basics, has allowed me to be successful. I don't think there's any big ticket item that pushed my professional career forward, but it's more of just being true to myself. I think people really see that through me. A lot of my employers, friends, and social circles would view me as a leader, and I don't take that for granted. I trust the trust that they put in me, so I would never want to betray their trust. That goes to just having a higher standard of integrity in place.
02What advice would you give to young women entering your industry?
I would absolutely encourage another woman who's looking to be a consultant to go for it. We have not even touched the precipice of where AI is going, so we have a lot of work to do. However, I would caution them with this great piece of advice: AI is coming at us at the speed of AI, not the speed of light, but the speed of AI. It's that fast, and it can be, to a point, a bit overwhelming, especially when much of this is new. New apps, new platforms, new ways to develop creatives and assets, and it can come really, really fast. I would suggest that they find one platform, no matter what that would be, let's say ChatGPT, and at that point dive in deep. Learn one particular platform, master that, and then you can add on as you go.
03What values are most important to you in your work and personal life?
Integrity is most important to me. I'm just to the point now where if you're gonna say you're gonna do something, be a woman of your word or be a man of your word and do that. Just have that integrity. Also, if we could ever get back to the days where we're just kind to each other, kind to our neighbor, giving our neighbors some grace, giving them the benefit, just leaving space for the differences that we may have and not being so individualistic in everything. Know that this is a shared world that we have, and I love it. I love it in every aspect, and I think it's a beautiful thing to experience. I would say that I'm a good judge of character, and I can sense right away whether someone has great intentions or not, and that's shown just by their integrity.
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