Joy Necessary
With 23 years of experience across multiple industries, Joy Necessary has developed and refined her marketing expertise in a variety of settings, demonstrating adaptability and a results-driven approach. She currently serves as Marketing Manager at Heirloom and Harvest, leading initiatives that promote businesses and foster community growth. Her work combines strategic planning with creative execution to drive measurable impact.
Joy is committed to continuous learning, which led her to complete a Digital Marketing program at Harvard Business School. She also holds a Salesforce Double Ranger certification, enabling her to leverage leading CRM technology to optimize marketing strategies, streamline customer engagement, and deliver data-driven results. Her expertise spans website design, SEO, content marketing, influencer marketing, email campaigns, and direct-to-consumer strategies.
In addition to her marketing work, Joy is a published author and educator, sharpening her ability to communicate complex ideas clearly and compellingly. She transforms marketing plans into actionable strategies that resonate with audiences, build strong brands, and generate lasting business growth. Her diverse experience allows her to tailor approaches to meet the unique needs of each client while staying ahead in today’s dynamic digital landscape.
• SEO Training Course by Moz
• Content Marketing
• Harvard Business School
• Rasmussen University
• Assistant Theatre Director
• Miss Virginia USA Delegate
• - National Association of Insurance - Notary Association
• Volunteer at Junior League
• Volunteer at Friends of Honeymoon Island
• The International Shriners Association
What do you attribute your success to?
I attribute my success to the encouragement I’ve received from my family, as well as my habit of reading positive, self-help books that inspire growth and resilience.
What advice would you give to young women entering your industry?
I would tell young women entering this industry to take things as they come, but always be prepared. You may need to make changes along the way, and it’s important to be ready to adjust and pivot. If things don’t go exactly as planned, that’s okay—what matters is to keep moving forward.
What values are most important to you in your work and personal life?
The values that are most important to me in my work and personal life center around balance, wellness, and staying active. I love dancing, biking on trails, walking, and listening to audiobooks to keep my mind and body engaged. I also enjoy water activities like paddleboarding and kayaking, which help me recharge and maintain a healthy, energized lifestyle.