Joyce Ayers
Joyce Ayers is a Heart-Centered Divorce Strategist, Certified Conscious Uncoupling Coach, and Master NLP & Hypnosis Practitioner based in the Austin, Texas metropolitan area. With over a decade of experience supporting women through transformational life transitions, she specializes in guiding professional women who have built successful careers but face the emotional and identity challenges that accompany divorce. Joyce helps her clients reconnect with their authentic selves, release limiting beliefs, and reclaim their personal power, creating a life that is aligned, purposeful, and deeply fulfilling. Through her signature programs, workshops, and retreats, she provides a holistic approach that integrates emotional healing, embodiment practices, and subconscious re-patterning to foster clarity, confidence, and lasting transformation.
Joyce’s journey into coaching began at a pivotal moment in her life, when her daughters had gone off to college and she and her spouse had just sold their business. Confronted with the question, “What is my next chapter? What do I truly want for myself?” she realized that for decades her life had been devoted to supporting others’ goals and aspirations. Drawing on over 30 years of studying psychology, relationships, and personal growth, she recognized coaching as a natural calling. Over the past 12 years, Joyce has completed extensive training and certifications, becoming a yoga instructor, Reiki master, Thai massage therapist, NLP-trained practitioner, hypnosis practitioner, and embodiment facilitator. Her own experience with divorce became a catalyst for personal healing and a deeper understanding of the emotional, practical, and psychological challenges women face, allowing her to coach from both expertise and lived experience.
As the founder of Create Your Life After Divorce and the transformative ReWilding After Divorce program, Joyce empowers women at every stage—whether they are questioning a relationship, actively navigating divorce, or rebuilding afterward. Her approach emphasizes self-regulation, emotional resilience, and vision-driven planning, helping clients design the next chapter of their lives with intention and authenticity. Through her work, Joyce demonstrates that divorce is not merely an ending but a profound opportunity for personal growth, self-discovery, and reinvention. Her dedication to helping women reclaim their voice, embrace their worth, and step confidently into their next chapter has made her a trusted mentor, facilitator, and speaker in the field of personal transformation.
• Certified Coach
• Reiki Master
• Conscious Uncoupling, Divorce Recovery
• NLP, Hypnotherapy, Quantum Time Technique
• Embodied Facilitator Certification, Conscious Awareness
• 500 Level Yoga Teacher Training
• She Rises
• Breaking the Silence
• EBW2020 (Empowering a Billion Women by 2020)
• Zosh - Women Empowering Women
What do you attribute your success to?
I attribute my success to the deep personal work I've done on myself and my willingness to take ownership of my own story. Going through the Conscious Uncoupling program during my divorce really turned my perspective of me - what did I do in the relationship? How was I showing up? How was I self-abandoning and sacrificing? It helped me take ownership for myself in the relationship, and especially ownership for what I was creating next, rather than just being a victim for the rest of my life. I've gone from taking care of myself at maybe 30% to 40% before to now feeling like I've gone from 30 to 100. I really know who I am now - I know what I need, I know what I want, I know what my dreams are. I wasn't comfortable with myself before, always wondering 'am I doing it right? Am I gonna upset someone?' Now I'm really comfortable with myself and I'm okay saying no. Through my own work with all these different modalities, I've been able to really connect with my own body, my own experience, my own emotions, my own thoughts, my own needs. As I grew, I felt way more capable of guiding others. My philosophy is rooted in taking ownership, shifting perspective, and leading with intention - helping people see that divorce doesn't have to be the ending of everything, it can be a beginning of a new way of living and seeing yourself.
What’s the best career advice you’ve ever received?
Her journey has been shaped by coaches, authors, and leaders in personal development and healing modalities, as well as her own lived experiences, which have served as her greatest teacher.
What advice would you give to young women entering your industry?
Joyce encourages women to take ownership of their story, embrace growth, and not allow life circumstances to define them. She emphasizes that transformation begins when you choose to see challenges as opportunities rather than limitations.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is that people don't even know that divorce coaching exists or that they need this kind of support. I find that people would have known to go ask for a lawyer and figure out the assets, but they don't know that they need support much more than the lawyer. They don't know there's actually somebody that can help them emotionally through the process. People think, 'I don't really want to invest in that, because the lawyers already cost quite a bit, so I'll manage.' But we don't manage - we just go underground and spiral down. The opportunity I see is changing the whole paradigm about divorce. There's so much stigma attached to it - what did you do wrong? You're a failure, you didn't do enough. I want to change how people feel about themselves after divorce or about the decision to divorce. I want to shift people away from 'I gave up' or 'I didn't do enough' to seeing that divorce can be a catalyst for transformation, for really connecting with yourself and creating the life you want. I want to influence women to see the positives of letting go of a relationship that helped us learn and grow, even though we couldn't do that while in it. It took the ending of the relationship for the next thing to happen. My goal is to help people find the blessings and the golden nuggets within themselves through this process.
What values are most important to you in your work and personal life?
The values most important to me are authenticity, personal responsibility, emotional freedom, and growth. I believe strongly in shifting from a victim mindset to one of empowerment, allowing individuals to take control of their narrative and future. I value really knowing who I am, what I need, and what I want, and being able to express that to others in healthy, compassionate ways for myself and for the other person. I'm passionate about personal development, wellness, and creating meaningful connections. I love participating in transformational work, speaking, writing, and building experiences that support healing and growth for others. I also deeply value maintaining respectful, kind, and loving relationships even after divorce - I'm really proud that my ex-husband and I can still celebrate together as a family, that we can be emotionally responsible adults together. We both agreed that we wanted our family to still feel united, that we are still a family even though we're not together, and that our daughters wouldn't have to choose or fear us being in the same room.