A profound meditation on self-love and inner worth, exploring how seeking validation from others leads to disappointment until we recognize that true approval and love reside within ourselves.
Starting with $200 and no plan, I climbed from cocktail server to GM of one of NYC's most iconic nightclubs and built confidence through grit, resilience, and refusing to let anything be the end of my story.
Joyce Turchetti · In Her Own Words
Her Story
About Joyce
Joyce Turchetti is a hospitality executive, consultant, and founder of Synergy Restaurant Group, LLC based in the San Francisco Bay Area. With over four decades of experience in the food and beverage and hospitality industry, she began her career at age 14 working in her mother’s hotel and gradually advanced through nearly every operational role, including front desk, banquet service, and executive leadership. Her career trajectory includes serving as Vice President of Operations and becoming one of the youngest general managers of a major New York City nightclub, where she gained early recognition for managing large-scale, high-complexity hospitality environments.
As the founder of Synergy Restaurant Group, Joyce focuses on optimizing restaurant and hospitality operations through systems design, workforce development, and AI-driven solutions. She has developed proprietary tools such as Safety Shift, an operational safety system designed to reduce workers’ compensation claims, improve compliance, and standardize safety procedures across food and beverage organizations. Her work emphasizes revenue optimization, cost control, vendor negotiation, and the integration of technology—such as AI voice assistants—to improve efficiency and guest experience while maintaining service quality.
Beyond consulting, Joyce is active in leadership development, training, and industry advocacy, with a strong emphasis on restoring what she describes as the “heart of hospitality.” She is involved in curriculum development, mentoring emerging professionals, and delivering corporate training focused on operations, compliance, and customer experience. Her professional philosophy centers on integrity, accountability, and operational excellence, with a goal of helping hospitality organizations achieve sustainable growth while improving both employee performance and guest satisfaction.
Her Interview
Ten minutes with Joyce
01What do you attribute your success to?
I attribute my success to resilience - never quitting even when you get knocked down. Every time life whacks you, you just keep going, because you never know what the next moment will bring, much less the next day. When I went to New York with only $200 in my pocket, I slept at Penn Station because I had nowhere to go. I walked around getting a job, found a cocktail waitress who let me sleep on her couch, and before I knew it I had my own apartment and became the youngest general manager in New York City at 25. That journey taught me that if you don't quit every time you get knocked down, you can achieve things you never imagined. It's about taking the blows and still going, even though you got whacked. That resilience has carried me through 43 years in this industry and through every challenge I've faced.
In addition, I have made it a point to educate myself at every turn. For every subject that might cross into my life, I do my research. If a decision is made, it will be an educated decision, which I believe leads to the best outcome.
02What’s the best career advice you’ve ever received?
The best career advice I ever received was from someone I consulted with outside the hospitality industry. After we had a big success together, he told me, 'Don't lock yourself into hospitality, because what you share is valuable to other industries.' That advice opened my eyes to the fact that the principles of serving others and creating great customer experiences apply everywhere, not just in hotels and restaurants. It helped me realize that my expertise in developing talent and understanding what makes people successful transcends any single industry. That's why I now work with anyone who has a heart to serve and wants to learn, whether they're in a park serving food and beverage or any other business where the experience of the customer matters.
03What advice would you give to young women entering your industry?
You will be passed over for promotions you earned. You will be talked over in meetings you should be running. You will watch less qualified men stumble into roles you have been quietly doing for years. You will be expected to work twice as hard for half the recognition, and smile while doing it.
Do it anyway — but do it with your eyes open, your documentation current, and your integrity completely intact.
I spent decades navigating an industry that confused proximity with competence and compliance with loyalty. I watched women shrink themselves to fit rooms that were never built for them. I was one of them, longer than I care to admit.
What I know now is this: your talent is not the variable. Your willingness to protect it is.
Find the women who came before you and learn everything they will teach you. Build your paper trail. Document your results. And when someone tries to make your advancement conditional on anything other than your performance — walk away. Every single time.
The industry needs you. It needs your excellence, your perspective, and your refusal to accept less than you deserve.
Don't let it have you on any other terms.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge in hospitality right now is that the industry has taken a nosedive and lost the original meaning of what it means to be hospitable. Too many hotels and restaurants have become more focused on profits rather than on serving others with heart. They're throwing people at the front desk with no training and no heart to serve, and it shows. The industry is turning over to an era who hasn't been trained and hasn't developed the key aspects of what it means to be in hospitality. The opportunity is for veterans like me to stand up and say no, let's get these veterans out there with young professionals who are entering hospitality, and let's teach them and share our experiences - both the faceplant failures and the successes. We need to give oxygen back to an industry that's practically dying by teaching people what true hospitality means: having a heart to serve others. Baron Hilton understood this - he hired people with a heart to serve and taught them the rest, saying 'I don't care if you don't know anything. You have a heart to serve, you've got a job with Hilton.' That's what we need to get back to.
05What values are most important to you in your work and personal life?
The most important value to me is having a heart to serve others. In hospitality, especially, you're serving others, and you need a specific trait to do that well. Some people are born with it, and others just don't care to do that, but if you don't have a heart to serve, you're really not going to do well in this industry. I also deeply value giving back and sharing knowledge with the next generation. Now that I'm in a position where I can choose my clients, it's more about giving back and saving, giving oxygen to an industry that has practically raised me. I feel passionate about teaching people what I learned before I leave this world and keeping them from making the same faceplants I did. When I share my knowledge with other people and watch them succeed, it gives me such a great feeling. That's what drives me now - not just making money, but making an impact and ensuring that true hospitality survives.
Her Content Hub
Articles by Joyce
A powerful memoir of perseverance, resilience, and triumph in the hospitality industry. Joyce Turchetti shares her journey from bus station to leadership, confronting gender bias and sexual harassment while building an extraordinary career through merit, grit, and unapologetic determination.
Keep Exploring
More Influential Women · California
Join Influential Women and start making an impact. Register now.