Her Story
About Judy
Judy Kimball is a demand generation leader based in Greater Philadelphia, currently serving as Senior Director of Demand Generation at Consensus. She specializes in B2B marketing strategy, demand generation, and marketing operations, with a strong focus on demo automation, revenue attribution, and data-driven go-to-market execution. In her current role, she partners closely with sales, pre-sales, and marketing teams to optimize campaign performance, improve buyer engagement, and align marketing efforts with revenue outcomes. Her leadership style emphasizes accountability, transparency, and cross-functional collaboration, with a consistent focus on connecting marketing activity to measurable business impact.
Across her career, she has built and scaled marketing programs in data analytics, expert networks, and B2B SaaS environments. Prior to Consensus, she held senior leadership roles at YipitData, GLG, and YouGov, where she led global marketing, marketing operations, and demand generation teams. Her work includes building attribution models, scaling inbound revenue, and implementing high-impact campaigns that significantly increased pipeline and bookings. Notably, she has driven multi-million-dollar pipeline growth through integrated marketing strategies, improved marketing efficiency through better lead qualification frameworks, and implemented systems such as Marketo and Salesforce to strengthen lifecycle tracking and reporting.
Judy earned her Bachelor’s degree in Communication from the University of Washington, where she focused on political communication, and later completed her MBA at Hult International Business School, an internationally focused program emphasizing global business collaboration. Early in her career, she worked in public relations and spent time teaching English in South Korea, experiences that contributed to her global perspective and adaptability. These formative roles, combined with her formal education, helped shape her transition into marketing leadership, where she now brings together analytical rigor, operational discipline, and a strong interest in human-centered, conversational marketing approaches.
Her Interview
Ten minutes with Judy
01What do you attribute your success to?
I attribute my success to hard work, dedication, and a commitment to giving my best in everything I do. Consistent effort and perseverance have helped me achieve my goals and grow both personally and professionally.
02What’s the best career advice you’ve ever received?
One of the best pieces of career advice I’ve received is: “You’ll never regret making the decision, but you’ll always regret waiting.” It has stayed with me throughout my career, especially in people management, and reminds me to approach difficult decisions with confidence rather than delaying action.
03What advice would you give to young women entering your industry?
My advice to young women entering this industry is to stay true to who you are and never make yourself smaller to fit in. You do not need to imitate your male counterparts to succeed. Your unique perspective, strengths, and experiences are valuable assets. Embrace what makes you different, because authenticity and confidence are often your greatest sources of strength.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest changes in my field is how people buy B2B products. Buyers increasingly want to self-educate and explore products on their own rather than rely on multiple sales conversations. This creates a major opportunity for demo automation and interactive product experiences that help customers discover value in the way that works best for them.
05What values are most important to you in your work and personal life?
Connection is at the center of everything for me. Connecting with other people, whether it's other moms at daycare, other marketing leaders, or the sales team that I work with - being able to connect with people is the reason we do everything, I think. I'm also a big believer in ownership and accountability. We always say at Consensus, we don't hide the ball, and I embody that almost to a fault. I will always tell you like it is, whether that's good or bad for me. Transparency and honesty are core to who I am.
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