JuLee Brand

JuLee Brand is the founder, owner, publisher, and story coach of W Brand Publishing and Story Sessions. She launched the company nearly 8 years ago after a career in graphic design that included production management for a record label, nearly 18 years of motion graphics work at a TV production company, and serving as art director at Hachette Books, one of the big five publishers. Motivated by personal experiences with untold family stories, Brand created W Brand Publishing to help authors share their narratives, later adding Story Sessions to guide clients through interview-based manuscript creation that emphasizes human connection over AI. She personally designs 99 percent of the company's book covers and interiors, teaches graphic design and cover design at Belmont University, and oversees a military division called Milk Books focused on veterans' stories. Under her leadership, the firm has received three of the highest independent publishing awards for excellence along with a gold global recognition award for innovation in Story Sessions, and it supports a community of around 50 authors who value transparency, authenticity, and mutual support.