Juliana Olarte
Juliana Olarte is a dynamic tech innovator and marketing strategist based in Cocoa Beach, Florida, who merges her passion for technology with a global perspective rooted in her education in International Relations and Business from Baruch College. Beginning her career in communications, Juliana built PR and media strategies for brands across travel, hospitality, and real estate, helping them forge meaningful connections with their audiences. Over time, she leveraged her expertise in marketing alongside cutting-edge technology, establishing herself as a low-code developer, AI specialist, and workflow optimization expert.
As the Founder & CEO of Coconut Breeze Media and a Freelance Marketing & Media Specialist, Juliana designs tailored automation workflows and AI-driven solutions that enhance operational efficiency and client engagement. She also serves as Media Director for Space Coast Pride Inc., where she strategizes marketing and communications efforts to foster inclusivity, celebrate diversity, and advocate for meaningful change. Her professional experience spans leading multichannel brand strategies, implementing AI solutions, and developing scalable, tech-forward tools that streamline processes for businesses and nonprofits alike.
Outside of her professional endeavors, Juliana is an avid traveler and newly passionate diver, often exploring the world both above and below the surface. Her personal interests complement her career philosophy: blending curiosity, creativity, and precision to deliver impactful results. Whether guiding clients into smarter, technology-powered workflows or diving 60+ feet beneath the water, Juliana combines her adventurous spirit with her dedication to innovation and problem-solving.
• Make Academy Advanced
• Airtable Builder
• 2025 Master of Make
• Applying AI Principles with Google AI
• Softr Certified Professional
• Accelerating Leadership Academy Academy Certificate
• Baruch College- B.A.
• Baruch Entrepreneurial Intern Fellowship Program
• Master of Make 2025
• Orlando Pride Chamber
• FPRA Space Coast Chapter
• Space Coast Pride
What do you attribute your success to?
I attribute my success to a combination of clear strategy, strong organizational systems, and the unwavering support of my family. Having a mother who is also an entrepreneur has been especially influential. Her example, guidance, and honesty about both the wins and the hard seasons have shaped how I lead and build. That foundation, paired with my own focus on structure and follow-through, has allowed me to execute projects efficiently, grow Coconut Breeze Media, and keep moving forward even when the path isn’t straightforward.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is: “Build the room you want to be invited into.”
Instead of waiting for the perfect opportunity, I learned to create my own lane designing offers, platforms, and communities around the work I believe in. That mindset gave me the courage to launch Coconut Breeze Media, build tech-forward solutions like Breezy Bot and Coconut Dive Manage, and carve out a niche at the intersection of hospitality, travel, and scuba diving.
It reminded me that strategy, consistency, and execution will open more doors than waiting for permission ever will.
What advice would you give to young women entering your industry?
Never stop learning and iterating. Marketing, automation, and technology move fast—especially in travel and hospitality—so your curiosity is one of your greatest assets. Say yes to opportunities that stretch you: learn the tech tools, understand the data, and also stay rooted in the human side of storytelling and community. Don’t be afraid to take up space in strategic conversations, ask questions, and propose better systems. The industry doesn’t just need more voices; it needs more women designing the strategy and infrastructure behind the scenes.
What are the biggest challenges or opportunities in your field right now?
It's both a challenge and an opportunity - the way AI and automation are reshaping marketing. It’s no longer enough to push out generic content or rely on one-size-fits-all tools. As AI becomes more common, what truly stands out is human-first, experience-driven strategy supported by smart systems.
In hospitality, tourism, and scuba diving, travelers are craving authentic stories, seamless digital experiences, and brands that actually understand their journey. That creates a huge opportunity for agencies like Coconut Breeze Media to blend deep industry knowledge with technology—using automation to make operations smoother, while keeping the storytelling and connection very real.
I believe that those who can combine both will lead the next wave of growth.
What values are most important to you in your work and personal life?
Trust, innovation, and family.
In my work, trust means showing up with integrity, being transparent with clients, and building systems that people can rely on. Innovation is about always looking for smarter, more creative ways to solve problems and serve our community, especially in fast-moving industries.
I’m most intentional about making time for the people in my life who matter most. No level of business growth is meaningful to me if it doesn’t allow space for real connection, shared experiences, and being fully present with the people I love.