Julianne Worden
Julianne Worden is a seasoned broadcast professional with over 35 years of experience in radio marketing, sales, and management. She currently serves as the General Sales Manager and Program Director for News/Talk 790 WNIS and TalkRadio 96.5/850 WTAR, where she oversees a dynamic sales team and manages multiple radio stations under Sinclair Communications in Hampton Roads. Known for her strategic leadership and deep industry expertise, Julianne has played a pivotal role in the success of major station events and has earned her Certified Digital Marketing Consultant credentials from the Radio Advertising Bureau.
Julianne's career began at Sinclair in 1988, where she quickly distinguished herself as the top biller and rose through the ranks to become General Sales Manager in 1997. Her passion for radio extends beyond management—she is also an accomplished voice actor with Studio Center, bringing creativity and professionalism to every role. A proud graduate of the University of Virginia with a double major in Psychology and Speech Communication & Media Studies, Julianne combines strong communication skills with a deep understanding of human behavior—making her a respected leader in the broadcasting community.
Driven by faith, purpose, and a commitment to mentorship, Julianne is not only an industry leader but also an advocate for the next generation of broadcasters. Through her work, she continually emphasizes integrity, consistency, and the importance of building lasting professional relationships.
• Certified Radio Marketing Consultant
• Certified Digital Marketing Consultant program
• University of Virginia- B.A.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received was to work hard, be persistent, and take pride in everything you do—because consistent effort and self-respect open doors that talent alone cannot.
What advice would you give to young women entering your industry?
My advice to young women entering the broadcast media industry is to work hard, be persistent, and take pride in your personal brand. In a field that's constantly evolving with digital and streaming platforms, your work ethic—and having something you love, something to do, and something to look forward to—will keep you grounded and fulfilled.