Influential Woman · Marketing/ Media/Voice Actor
Julianne Drewry Worden
CO-Founder/CFO, GameWorden Creative and Marketing LLC
Norfolk, VA 23509
Her Story
About Julianne
Julianne Worden is a lifelong Virginian. Born and raised in Alexandria, she a proud graduate of the University of Virginia with a double-major in Media Communications and Psychology. Those disciplines have been great guideposts in a most rewarding career. She began her media career in sales at Sinclair Communications in 1988. As the family owned and operated radio group grew and acquired more radio stations, so did Julianne's career. She went on to become top biller, Local Sales Manager, then General Sales Manager and Program Director for the their two News/Talk stations, WNIS & WTAR. After 37 years, she and her husband, a lifelong broadcaster, and voice actor, created their own company, GameWorden Creative and Marketing, LLC. Eric and Julianne are not only partners in business, but in love and life. They share three adult children as well as three beautiful properties....their home base in Norfolk, Virginia, plus getaways in Julianne's beloved Charlottesville, Virginia as well Edenton, North Carolina. She is an avid reader, traveler and music lover. A former equestrian, Julianne also maintains a passion for physical fitness. Together, Julianne and Eric support independent wine producers from Virginia's Monticello Wine Trail to Oregon's Umpqua Valley.
Her Interview
Ten minutes with Julianne
01What do you attribute your success to?
Drive, determination, integrity, resilience, a strong work ethic and the desire to always keep learning
02What’s the best career advice you’ve ever received?
The best career advice I’ve ever received was to work hard, be persistent, and take pride in everything you do—because consistent effort and self-respect open doors that talent alone cannot. Be a problem solver, never part of the problem. Find your unique abilities that make your a strong asset to the organization. Don't be too zealous to jump ship because the grass looks greener on the other side. Make sure any job change is well thought out and not just a lateral move for the wrong reasons. Finally, look for the best in people and make a difference.
03What advice would you give to young women entering your industry?
My advice to young women entering the marketing/communications industry is to work hard, be persistent, and take pride in your personal brand. In a field that's constantly evolving with digital and streaming platforms, your work ethic—and having something you love, something to do, and something to look forward to—will keep you grounded and fulfilled.
04What are the biggest challenges or opportunities in your field right now?
AI and AI. Artificial Intelligence...the great disrupter, is providing many opportunities for innovation and efficiency. Sadly, however traditional media will never be the same. Live and local used to mean something to the consumer...but increasingly, the human element is being phased out and replaced by content consumed in shorter, less impactful attention spans.
05What values are most important to you in your work and personal life?
Honesty, integrity, loyalty, faith and love.
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