Julie Hylton

Meet a dynamic force in strategic marketing and branding who has left an indelible mark across the business spectrum - from ambitious startups to influential nonprofits and Fortune 50 giants. As a master storyteller and strategic visionary, she brings brands to life through compelling narratives while delivering measurable results across digital, social, and traditional media channels.

Currently serving as the Marketing and Communications team leader at MedicAlert Foundation, she finds profound fulfillment in creating impact that matters. Her work helps provide safety and peace of mind to individuals managing chronic medical conditions. Under her leadership, the foundation has seen remarkable transformation, particularly in customer retention, which soared from 28% to 80% through her innovative lifecycle marketing strategy. She orchestrates all digital, print, and social media initiatives while maintaining seamless collaboration with the Member Care team to ensure exceptional customer experiences at every touchpoint.

Her entrepreneurial spirit shines through in the creation of 12º West, a specialized women's sailing gear line. Born from her passion for sailing and frustration with limited women's options, she partnered with expert craftspeople in NYC's Garment District to develop a collection that perfectly balances style and functionality - proving that performance wear can be both practical and flattering.

With over 15 years of comprehensive marketing expertise, she brings mastery across multiple disciplines: brand and marketing strategy, content development, digital marketing, social media, SEO/SEM, and lifecycle marketing. Her portfolio extends to program and product management, ecommerce, merchandising, direct mail, public relations, event management, and strategic partnerships. She's a natural collaborator who combines big-picture thinking with hands-on leadership to drive meaningful results.

As an accomplished "plate spinner," she expertly balances multiple priorities while maintaining focus on core business objectives, whether that's building brand awareness, driving customer acquisition, fostering loyalty, or generating revenue. Her approach is both strategic and practical, always aimed at delivering tangible results while building lasting connections between brands and their audiences.