Julie Spugnardi
Julie Spugnardi is an accomplished entrepreneur, marketing professional, and brand storyteller with over two decades of experience helping businesses communicate their value and inspire action. As the co-founder of Bootstrap Marketing, LLC, she partners with a wide spectrum of clients—from global B2B brands to local small businesses—to create compelling content, drive brand awareness, and deliver interactive experiences that educate and engage audiences. Her expertise spans event marketing, content strategy, digital campaigns, public relations, SEO, and web design, all aimed at producing measurable results.
Prior to founding Bootstrap Marketing, Julie held leadership roles in marketing at organizations including RGAX, SALT Associates, and Gen Re, where she oversaw strategy development, multi-channel campaigns, and team leadership. She is recognized nationally for her innovative marketing approaches and has a proven track record of building strong relationships with clients and stakeholders. A former high school debate enthusiast, Julie applies the principles of persuasive and clear communication across every medium, ensuring her messaging motivates and resonates with target audiences.
Beyond her professional achievements, Julie is a dedicated yoga teacher and proud mother. She serves as a board member for the New England Tech Hub and volunteers with organizations including Hospice of Southern Maine and Ronald McDonald House Charities of Maine. Julie is passionate about lifelong learning, community engagement, and helping others grow—whether through mentorship, marketing guidance, or creative collaboration.
• Stonehill College
• University of Southern Maine
• Rising Star in Marketing and Communications
• Hospice of Southern Maine
• Ronald McDonald House Charities of Maine
• Alzheimer’s Association
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life center on people, purpose, and holistic growth. Beyond my professional work in marketing and brand storytelling, I’m deeply committed to wellness—I’m a certified yoga teacher and Reiki practitioner, and I love traveling, engaging in wellness activities, and spending quality time with my two sons at sporting events and family adventures. Networking, recognition, leadership, and personal development all matter to me, and I strive to bring intention and meaning to everything I do.