Justina Perro

Justina Perro is a fractional content marketing consultant specializing in content marketing, fractional consulting, and B2B marketing. She has been in marketing since graduating college in 2010. Perro began her career in restaurant marketing, working for well-known New England brands Puppagino's and Bertucci's, where she handled field marketing, brand-level campaigns, menus, and sports sponsorships. She pivoted to content marketing in 2014, joining the agency Skyward as a senior strategist. There she developed content strategies for major brands including Purina, Equifax, and Paychex, overseeing teams of writers and editors. Perro later served as content marketing manager and eventually head of content at the mobile marketing startup Localytics, where she managed blog strategy, email nurture, podcasts, e-books, and account-based marketing efforts. Seeking greater flexibility around the birth of her first child, she transitioned to fractional consulting. In this role she has supported more than 100 B2B companies ranging from early-stage startups to organizations such as GE and HubSpot, delivering services from blog writing to full strategy development and email campaigns. She also fills in as head of content during maternity leaves, including a stint at User Evidence. Perro is building her LinkedIn audience and is in the process of launching a B2B marketing podcast called Unsubscribe with two other marketers.