Justine De Peralta

Justine De Peralta is a K-12 account executive at Imagine Learning, where she partners with school districts across San Diego, Los Angeles, and Orange Counties to deliver online curriculum for learners from pre-K through adult education. A graduate of UCLA and Teachers College, Columbia University, she built her ed tech career through roles at New Classrooms, Achieve3000, and Imagine Learning. Along the way she managed district implementations, led professional learning for educators, and oversaw major renewals with the Los Angeles Unified School District before moving into sales. She is known for a relationship-first approach that brings together administrators, teachers, and counselors to improve student outcomes.

Beyond her corporate role, De Peralta is the founder of Afraid to Affluent, a coaching and education business that helps women, particularly BIPOC women and domestic violence survivors, reclaim financial autonomy after abuse or financial infidelity. A certified financial educator and trauma-informed money coach, she has completed the Trauma of Money Professional Certification and is a member of the National Financial Educators Council. She is also the author of Girl, Jump! and a keynote speaker and domestic violence advocate. Drawing on her own experience as a survivor, she speaks on money trauma, resilience, and redefining wealth beyond income.

Her commitment to education extends to her service as vice president of Anak ti Candon International, a nonprofit that funds schools and technology for communities in the Philippines. Guided by honesty, perseverance, and respect, she emphasizes credibility and compassion in all of her work. Outside of her professional life, she is a marathon runner who found renewed joy in movement after leaving an abusive relationship.