Kaitlyn Valenzuela

Kaitlyn Valenzuela is a sales and business analytics professional with a strong background in category management, retail operations, and account support within the consumer packaged goods industry. A graduate of Kennesaw State University with a Bachelor of Business Administration in Marketing, she combines analytical expertise with a deep understanding of customer behavior and business growth strategies. Bilingual in English and Spanish, Kaitlyn leverages her diverse perspective and communication skills to build strong relationships and drive successful outcomes.

Throughout her career, Kaitlyn has progressed through roles in merchandising, category management, sales leadership, and business analytics. She began her career at RaceTrac, where she managed pricing, item setup, and regulatory compliance across multiple states before advancing into category management and purchasing. She later joined Altria as a Sales Manager, partnering with convenience store owners throughout Georgia to improve store performance, optimize inventory, and implement strategic pricing initiatives. Today, as a Sales Account Analyst at ITG Brands, she utilizes advanced Excel and Power BI analytics to support key accounts, including major retail chains such as 7-Eleven and Buc-ee’s, translating business objectives into actionable sales and execution plans.

Beyond her professional accomplishments, Kaitlyn is a dedicated mother of twin boys whose experiences have strengthened her leadership, resilience, and commitment to personal growth. Passionate about coaching, training, and empowering others, she has built a reputation for developing talent, fostering collaboration, and helping teams achieve success. Guided by the belief that "if you can believe it, the mind can achieve it," Kaitlyn continues to inspire those around her through her positive leadership style, strong work ethic, and dedication to continuous learning and development.