Kaitlyn T. Trowbridge
Kaitlyn Trowbridge is a dynamic media strategist and advertising professional with a passion for innovation in the evolving media landscape. Currently pursuing her MBA at Northwestern University’s Kellogg School of Management, Kaitlyn combines her academic insights with extensive hands-on experience leading multi-channel campaigns across top agencies, including Optimal, Starcom, and Initiative. She specializes in programmatic media management, digital partnerships, and strategic campaign execution, consistently delivering measurable results for clients in diverse industries.
Beyond her agency work, Kaitlyn is deeply committed to leadership and mentorship within the media community. She serves as Vice President of Ad 2 Austin and leads events for The Media Dinner Club, fostering collaboration and knowledge sharing among women in the industry. Her volunteer and professional involvement reflects a dedication to advancing best practices and empowering teams to achieve excellence through education, coaching, and collaboration.
Kaitlyn’s unique combination of strategic thinking, operational expertise, and leadership is complemented by her long-standing role as a U.S. Soccer National Referee, demonstrating her ability to maintain composure, make decisive judgments, and manage high-pressure situations. With her career trajectory, Kaitlyn continues to push boundaries in media strategy while leveraging her network and skills to make a meaningful impact on the industry.
• Basecamp: Project Management Best Practices
• Accelerate: Foundations of DOOH
• Consumer Research Foundations Certificate
• Prisma (Buyer Workflow) for Digital Foundations
• The Trade Desk Edge Academy Certified: Marketing Foundations
• The Trade Desk Edge Academy Certified: Trading Essentials
• Northwestern University - Kellogg School of Management- M.B.A.
• The University of Texas at Austin- B.S.
• The University of Texas at Austin- B.A.
• American Marketing Association
• She Runs It
• Texas Advertising Group
• Tower & Bridge Communications
• Project LEAD
• Longhorn Run
• Lions Clubs International
What do you attribute your success to?
I attribute my success to being an ambitious, strong-willed woman who sets clear goals and holds herself to high expectations.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to trust my intuition—listen to guidance but follow what truly resonates with me and trust my gut.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to embrace the freedom to pivot—explore your options, discover your passions, and pursue what works best for you.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges and opportunities in my field right now are navigating the rapid evolution of AI and industry changes, while also maintaining a healthy work/life balance.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are integrity, honesty, ambition, hard work, and commitment.