Kaitlyn T. Trowbridge

Kaitlyn Trowbridge is a dynamic media strategist and advertising professional with a passion for innovation in the evolving media landscape. Currently pursuing her MBA at Northwestern University’s Kellogg School of Management, Kaitlyn combines her academic insights with extensive hands-on experience leading multi-channel campaigns across top agencies, including Optimal, Starcom, and Initiative. She specializes in programmatic media management, digital partnerships, and strategic campaign execution, consistently delivering measurable results for clients in diverse industries.

Beyond her agency work, Kaitlyn is deeply committed to leadership and mentorship within the media community. She serves as Vice President of Ad 2 Austin and leads events for The Media Dinner Club, fostering collaboration and knowledge sharing among women in the industry. Her volunteer and professional involvement reflects a dedication to advancing best practices and empowering teams to achieve excellence through education, coaching, and collaboration.

Kaitlyn’s unique combination of strategic thinking, operational expertise, and leadership is complemented by her long-standing role as a U.S. Soccer National Referee, demonstrating her ability to maintain composure, make decisive judgments, and manage high-pressure situations. With her career trajectory, Kaitlyn continues to push boundaries in media strategy while leveraging her network and skills to make a meaningful impact on the industry.