Karina JImenez
Karina Jimenez, MBA is the Founder of Social-Kraft, a creative marketing agency helping brands lead with authenticity and connection. What began as a high school project evolved into a full-scale agency while she pursued her MBA, driven by her passion for storytelling and innovation. Under her leadership, Social-Kraft has grown into a global team serving Fortune 500 companies, emphasizing culture, creativity, and purpose.
Drawing inspiration from her entrepreneurial upbringing, Karina also serves as Co-Host of the Next in Line Podcast, a platform she co-created with her father to inspire emerging leaders. Through candid conversations, she shares real-world insights about entrepreneurship, resilience, and the realities of building something meaningful from the ground up.
With a strong foundation in executive branding, creative staffing, and IT and digital marketing strategy, Karina combines business acumen with creative vision to help organizations stand out in a crowded market. A proud graduate of the University of Miami and current MBA candidate at Nova Southeastern University, she continues to champion connection-driven marketing while empowering the next generation of leaders to embrace authenticity in their work.
• Learning Microsoft Project
• Google Ad Search Certification
• University of Miami
• Nova Southeastern University
• Sigma Delta Tau
• Student Volunteer at Funday
What do you attribute your success to?
I attribute much of my success to my father, who has been an incredible influence on my entrepreneurial journey. Watching his dedication, vision, and work ethic inspired me to pursue my own path in business and instilled in me the confidence to take risks, lead with purpose, and create something meaningful.
What values are most important to you in your work and personal life?
Health, balance, and growth are core values in both my work and personal life. I’m passionate about staying active—whether that’s hitting the gym, doing Pilates, or boxing—and I love to travel and explore new perspectives. These experiences keep me energized, focused, and inspired to bring my best self to everything I do.