Her Story
About Karina
Karina Viloria is a seasoned sales and telecommunications professional with over 30 years of experience across residential sales, luxury automotive retail, and international wholesale business development. She currently serves as a Senior Associate Mass Market Commercialization / In-Home Sales Expert at AT&T, where she specializes in residential customer acquisition and in-home consultations throughout the Nashville metropolitan area. In her role, she helps customers understand AT&T Fiber and wireless solutions, guiding them through service transitions while ensuring a high level of trust, clarity, and customer satisfaction.
Before joining AT&T, Karina built an extensive career in the automotive industry, holding leadership and client-facing roles with prestigious brands including Mercedes-Benz, BMW, and Volkswagen. During this time, she developed strong expertise in luxury client management, CRM systems, sales strategy, and structured lead follow-up processes that significantly improved conversion rates and customer retention. She also brings earlier experience in B2B wholesale sales, where she managed international accounts and strengthened long-term business relationships across global markets.
Bilingual in English and Spanish, Karina plays a vital role in serving diverse communities, particularly the Spanish-speaking population in Nashville and surrounding areas. She is known for her persistence, adaptability, and relationship-driven approach to sales, often working flexible hours to meet customer needs. Guided by her core values of honesty, dedication, and perseverance, she is committed to delivering consistent service excellence while building long-term trust with every client she serves.
Her Interview
Ten minutes with Karina
01What do you attribute your success to?
I attribute my success to over 30 years of hands-on sales experience across multiple industries, including telecommunications, automotive, and wholesale business development. My ability to build strong relationships, remain persistent, and consistently follow up with customers has been key to my performance. I also credit the support of strong organizations like AT&T and my adaptability in serving diverse customer needs, especially within the Spanish-speaking community.
02What’s the best career advice you’ve ever received?
The best career advice I’ve received is simple: never give up. This mindset has carried me through different industries, challenges, and career transitions, and it continues to guide how I approach both sales and personal growth.
03What advice would you give to young women entering your industry?
My advice to young women entering this field is to never give up and not to judge a book by its cover. In sales and customer service, people and opportunities are not always what they appear to be at first glance. Persistence, openness, and consistency are what lead to long-term success.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is adapting to customers’ schedules, as many people work long or unconventional hours, requiring flexibility in field-based sales roles. At the same time, there is a strong opportunity to grow customer adoption of AT&T Fiber and wireless services, particularly by building trust and effectively serving diverse and bilingual communities.
05What values are most important to you in your work and personal life?
The most important values to me are honesty, perseverance, dedication, and treating people with fairness and without judgment. I believe success in both work and life comes from consistency, integrity, and the ability to build genuine trust with others.
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