Karisa Schrroeder, Director of Product Marketing on Influential Women

Influential Woman · Advertising

Karisa Schrroeder

MBA

Director of Product Marketing, MediaRadar, Inc.

Greater La Area, CA

2022Years experience
2Awards received

Certifications · Degrees · Memberships

Degree MBA in location analytics from University of Redlands Cert MBA Cert GIS in Business Award Member Product Marketing Association

Her Story

About Karisa

I have been in the tech product marketing field now for 9 years, and a marketer for over 15 years prior to that in nonprofit and retail. At Media Radar, I serve as Product Marketing Director overseeing GTM strategy for sports marketing products, creative intelligence products, and our data cloud. I founded Future of Tech to build technology accessible to everyone, not just executives in Silicon Valley, offering consulting and advisory on GTM strategy. I hold an MBA in location analytics and am known as a thought leader in location intelligence, having contributed as an author to an Esri Press publication on spatial thinking in business.

Her Interview

Ten minutes with Karisa

01What advice would you give to young women entering your industry?

Be curious. Curiosity drives me and helped me understand how everything works to grow strategically. Be interested, not interesting - a quote from Jack Dangermond of Esri that means ask questions, learn about others, and build your network.

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