Her Story
About Karla Marie
Karla Marie De Jesus is a Decision Science Practitioner at Accenture, specializing in data analysis, ad tech, and technology-driven business solutions. She combines her background in computer science with consulting expertise to help clients solve complex challenges involving data, marketing efficiency, and digital transformation. She earned her Bachelor of Science in Computer Science from the Georgia Institute of Technology, where she focused on the intersection of technology and human behavior through her concentration in People and Intelligence.
In her role at Accenture, Karla supports clients by analyzing data, optimizing data storage strategies, and identifying opportunities to improve marketing performance and consumer targeting. Her consulting experience spans multiple industries, including industrial goods, biopharma mergers and acquisitions, and technology marketing. One of her key professional accomplishments includes leading a financial analysis project for a biopharma M&A initiative, where she developed success metrics and presented insights to senior leadership to support strategic decision-making.
Karla is passionate about problem-solving, innovation, and empowering others in the technology field. During her time at Georgia Tech, she contributed to research initiatives, participated in organizations such as Big Data Big Impact, the Society of Women Engineers, and the Association of Latino Professionals, and mentored fellow students. She continues to explore opportunities where data science, artificial intelligence, and technology can create meaningful business and societal impact while advocating for greater representation and confidence among women entering the tech industry.
Her Interview
Ten minutes with Karla Marie
01What do you attribute your success to?
I attribute my success to a passion for learning and problem solving. I love doing puzzles and anything brain-piece-related, and I apply that same logic to consulting by identifying issues, finding their causes, and solving them. This approach makes the work engaging and has led to my success in the field.
02What advice would you give to young women entering your industry?
Don't let it intimidate you. Rely on the people around you, know that you belong here and were chosen for a reason. Don't be afraid to ask questions, believe in yourself, and advocate for yourself. If you want something, go for it.
03What are the biggest challenges or opportunities in your field right now?
The biggest challenge is AI - using it as a thought partner without over-reliance since it can hallucinate and provide incorrect information. We need to balance using AI to help clients while ensuring tools are valuable. Opportunities include innovation from new technological developments, allowing creative solutions and implementations.
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