Kasandra Callaway

I am a marketing and business development professional with over a decade of experience in digital marketing, brand management, and client engagement across the multifamily, senior living, and home solutions industries, currently serving as Marketing Business Development Manager at Nordic Home Solutions LLC, a role I have held since April 2026, where I drive brand growth through digital marketing, lead generation, and community engagement, manage campaigns and oversee CRM and marketing systems, support the full lifecycle of client leads through home project completion, and collaborate cross-functionally with project management, sales, and operations while leading local partnerships, events, and outreach efforts. Prior to this role, I spent over four years at G5 in progressively responsible roles, including Senior Solutions Account Manager for over two years, where I managed client assets across the multifamily and senior living verticals, defined digital marketing strategies based on customer goals, and measured the impact of marketing campaigns through critical thinking and data analysis, and Customer Success Manager for over two years, where I oversaw client assets and drove results for top performance. Before joining G5, I spent over six years at American Capital Group in progressively responsible roles, including Marketing and Public Relations Manager, Marketing and Public Relations Coordinator, and Operations Coordinator, where I owned the day-to-day management and optimization of marketing and PR initiatives, focused on new construction and stabilizing new multifamily assets, managed corporate and property websites, reputation management, and marketing support, and generated news releases and advertising campaigns. Earlier in my career, I served as Leasing and Marketing Executive at University Park and Place Apartments for nearly four years, where I managed office administration, executed lease contracts, created marketing materials, and showed properties, and as Marketing Coordinator at Anti Idle for over a year. Across my career in marketing, business development, and operations, my work has been driven by a commitment to building strong brands, driving client engagement, and delivering results through strategic marketing and cross-functional collaboration. Whether I am managing digital marketing campaigns, developing business development strategies, or supporting property operations, I bring a proactive, data-driven approach and a dedication to creating lasting value for clients and organizations. I am proud of the work I have done throughout my career and excited to continue driving brand growth and client engagement at Nordic Home Solutions LLC.