Kassie Ridl MSN, RN
Kassie Ridl, MSN, RN, is a dynamic and accomplished healthcare and aesthetics professional whose career reflects a powerful blend of clinical expertise, business strategy, and heart-led leadership. With nearly two decades of experience in nursing and medical management, Kassie transitioned her deep clinical knowledge into the world of medical aesthetics, where she now serves as an Aesthetic Business Consultant, Field Sales Trainer, and Strategic Growth Partner at Synergy. She has built a reputation for driving measurable growth, expanding market share, and empowering practices to achieve excellence through trust, education, and innovation.
Before her success in aesthetics, Kassie’s leadership journey began in healthcare management, where she held key positions such as Clinic Nurse Manager and Nursing Supervisor. She was recognized for her exceptional ability to motivate teams, improve patient outcomes, and execute operational excellence. Her years in the clinical setting equipped her with the insight and empathy needed to guide aesthetic providers toward success in a fast-evolving and competitive market.
Today, Kassie is known not only for her business acumen but also for her authenticity and dedication to others’ success. A proud recipient of Synergy’s Top 100 Club and Leadership Award, she continues to inspire through mentorship, collaboration, and passion for continuous improvement. Whether leading sales teams, training injectors, or helping practices optimize their growth strategies, Kassie brings an unmatched combination of insight, heart, and results to everything she does.
• B2B Marketing Foundations: Pricing Strategies
• Walden University- M.S.N.
• Minneapolis Women Leaders
What do you attribute your success to?
I attribute my success to my ability to combine clinical expertise with genuine relationship-building. My background in nursing and healthcare leadership allows me to explain product science with confidence while leading with empathy, positivity, and authenticity. I’m passionate about learning, mentoring, and helping others grow—because success, to me, is achieved through collaboration and connection.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received came from my grandfather, who told me, “Tomorrow never comes—act now.” That wisdom, along with the belief to lead with your heart, not just your wallet, has guided every step of my career. I’ve learned that when you follow your passion and embrace even the risky opportunities, success—both personal and financial—naturally follows.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to take risks and reach for the higher branches—growth happens outside your comfort zone. Trust yourself, keep learning, find a mentor, and build lasting relationships; your reputation is your greatest asset, so always do things the right way.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in the aesthetics industry right now is navigating economic uncertainty and filtering through the flood of fads—helping clients make informed decisions amid an overwhelming amount of outside information.
What values are most important to you in your work and personal life?
Integrity, lifelong learning, and community are at the core of my values. My rural upbringing taught me the importance of helping others, contributing to my team’s success, and leading with authenticity, while I remain dedicated to continuous growth and empowering those around me—whether colleagues, clients, or my daughters.
Locations
Synergy Aesthetics
Duluth, MN 55803
Industrious
420 Nichols Road, Kansas City, MO, 64112