Katelyn Bertsos

I have almost 10 years of experience in market research. I started my career focused on product marketing at LexisNexis, a legal research firm, but then shifted gears into the market research space. At Circana, I initially supported Kroger, and then pivoted my career to really lean into work with emerging brands and our mid-market CPG brand space. In my current role, which I've been in for almost 3 years, I bridge product and commercial strategy to really focus on driving adoption, enabling our sales team, and ensuring our clients get real, measurable value from the platform specifically, and that platform is called Liquid Data Go. What Liquid Data Go is, is a platform designed to give the smaller or growing brands the same access to that intuitive, scalable market and shopper insights, helping them to compete and grow at the same level as those larger enterprises. I'm especially passionate about simplifying complex data into actionable insights that really build confidence and accelerate smarter decision-making for those emerging brands. Every day is different - we meet with lots of different brands, lots of new ideas, lots of different people at the company. My most notable professional achievement is really helping with the launch of Liquid Data Go, putting it into a more visual, interactive experience. When I first started, we really started from ground floor and built it up for what it is today, bringing in all the new clients, onboarding all the new clients, and continuing to evolve it and enhance it over time.