Her Story
About Katia
Katia Quiñones is a seasoned advertising operations leader with more than 20 years of experience driving creative excellence, operational efficiency, and cross-functional collaboration. As Senior Director of Creative Operations & Delivery at Alma, she oversees creative workflows, resource management, and project delivery while leading a high-performing team of project managers. Working closely with executive leadership, including the Chief Creative Officer, she ensures award-winning campaigns are delivered with strategic precision, financial accountability, and a people-first approach. Her expertise spans creative operations, project management, resource planning, vendor partnerships, and the integration of emerging technologies such as artificial intelligence into creative processes.
Katia began her career in Puerto Rico, building a strong foundation in advertising through customer service, digital coordination, and project management roles before relocating to the United States. She held key positions at Publicidad Tere Suarez, Conill Advertising, and DAVID The Agency before joining Alma in 2016. Throughout nearly a decade at Alma, she advanced from Senior Creative Manager to Creative Operations Director and ultimately to Senior Director of Creative Operations & Delivery. She earned a Bachelor of Arts in Advertising from Universidad del Sagrado Corazón and has contributed to numerous award-winning campaigns recognized by Cannes Lions, El Sol, and the Effie Awards.
Recognized for her collaborative leadership style, Katia believes that exceptional creative work begins with empowering people. She is passionate about mentoring project managers, fostering transparent and supportive team cultures, and creating workflows that enable both creativity and operational excellence. Fluent in English and Spanish, she combines strategic thinking with hands-on leadership to help teams thrive in an evolving advertising landscape. Guided by values of honesty, kindness, and transparency, Katia remains committed to developing future leaders while continuing to push the boundaries of innovation in the advertising industry.
Her Interview
Ten minutes with Katia
01What do you attribute your success to?
I always try to be a good example. Being available for my team, because without them I cannot be where I'm at. I have people help me to get here. It's like being there for my team, which reciprocates. That's all my hard work.
02What’s the best career advice you’ve ever received?
Ask questions, always ask questions, never stay without doubt, be curious. No question is silly or dumb. Practice, like be practiced, always.
03What advice would you give to young women entering your industry?
Just don't be afraid. Don't be afraid of speaking up. Don't be afraid of asking those questions. Come with that security, be secure and no fear. Be ready to grasp whatever knowledge and listen. Have drive, be proactive.
04What are the biggest challenges or opportunities in your field right now?
It's a very male-dominated area. AI impacting our world and my role. I have to split business-wise and the human aspect of the business. AI is replacing a lot of human tasks. Trying to balance that out.
05What values are most important to you in your work and personal life?
Honesty and kindness. Being the transparency. Being kind to people, everybody's having their own battle that you don't know of. Understanding why people are like that and don't take it personal.
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