Her Story
About Katie
Katie Holt is the agency founder of Smart Girl Digital, where she leads a fully remote team specializing in digital marketing for the senior living industry. With 18 years of experience in the field, Holt transitioned into digital marketing after earning a degree in French and secondary education from the University of Tulsa in 2004 and teaching high school French for one year. Her career path includes roles in sales, traditional marketing, e-commerce, and financial services before focusing on senior living. As a leader, Holt emphasizes integrity, transparency, empathy, respect, and mutual collaboration while inspecting what she expects to ensure excellence. She advises staying curious and being a lifelong learner to navigate the rapidly changing digital marketing landscape. Holt supports causes such as the Alzheimer's Association and senior services.
Her Interview
Ten minutes with Katie
01What’s the best career advice you’ve ever received?
Remembering that we're all human and we need to treat each other with empathy and respect and mutual collaboration. Also, always inspecting what you expect to ensure excellence in our work.
02What advice would you give to young women entering your industry?
Stay curious and be a lifelong learner. Digital marketing is changing faster than it ever has, so to stay on top of all those changes, you have to be curious about what's going on in the field and always be learning.
03What values are most important to you in your work and personal life?
Integrity and transparency. Approach every interaction being honest and truthful, no matter how hard some of those conversations might need to be.
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