Katie Mulliken

She is a dynamic advertising and go-to-market professional with over seven years of experience driving revenue growth, campaign strategy, and client success across leading media and technology platforms. Currently serving as Go-to-Market Manager at NewsBreak, she owns go-to-market strategy and growth initiatives for the performance advertising platform, driving advertiser acquisition and revenue growth across affiliate, e-commerce, and lead generation verticals, while representing the brand at industry conferences and events. Prior to this role, she spent over three years at TikTok as Advertising Specialist for Global Sales Solutions, where she managed campaign execution for Media, Entertainment, and CPG advertisers, supported over $18.5M in revenue across 40 campaigns in 2023, and served as the expert POC for a $3M client project spanning 15 campaigns. Her career also includes serving as Account Manager and Advertising Operations Associate at The Walt Disney Company, where she managed advertiser accounts for FX, FXX, and National Geographic, and internships at AMC Networks and iHeartMedia. She holds a degree in Marketing and Digital Marketing from the University of Georgia's Terry College of Business and studied International Marketing at the Universitat de Barcelona. She is recognized as a strategic, collaborative, and results-driven professional who combines deep digital media expertise with a passion for building strong client relationships and delivering measurable business impact.