Katie Williams

I've been in my field for over 15 years, and my career has taken me through many different facets of marketing and creative work. After completing my undergrad and MBA, I went into the agency side, working with dozens of clients ranging from startups to B2B and B2C brands. I eventually gathered my own clientele and ran my own business before being offered a position as a fractional CMO and VP of Marketing. From there, I transitioned to a different agency in a more creative-focused role, which is where I am now as Creative Director. In my current role, I lead an entire creative department of designers, copywriters, and managers, working with upwards of 20-plus clients a day. I oversee all website design and creative asset designs for emails, ads, and more, managing a team of about 20 people. What makes me particularly unique in the marketing space is that I have that creative ideation always behind everything I'm doing. Whether it's a fractional CMO role or a creative director position, I've always brought that creative insight and eye to everything and every role I've been a part of. I'm definitely more happy and feeling more fulfilled in a creative director role.