Her Story
About Katrina
Katrina Froelich serves as an Account Supervisor at Schroederhaus, where she leads various client accounts in the natural products industry. She strives to deliver creatively crafted, on-trend, and on-brand work that generates results and makes her clients smile. Katrina develops and executes content strategies, including PR campaigns, influencer campaigns, and B2B communications, to secure meaningful coverage for her clients. She holds a degree in psychology and art history from UCLA, which she notes provided strong foundations in writing and understanding how people think, skills she applies to public relations. She is a member of the Kappa Kappa Gamma Alumni Association and serves on the board of the Women's Global Empowerment Fund. Katrina values radical transparency and accountability, authentic impact for an inclusive and sustainable future, and a collaborative spirit marked by curiosity and courage. As a new mom, she balances office work in Denver with time working from home.
Her Interview
Ten minutes with Katrina
01What values are most important to you in your work and personal life?
I would say radical transparency and accountability. Authentic impact. Like, having an authentic impact for an inclusive and sustainable future. I really value the collaborative spirit and curiosity and courage.
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