Katrina Kilgas, MBA
Katrina Kilgas, MBA is a seasoned marketing executive and digital transformation leader currently serving as B2B Digital Journey Manager at Shell Lubricant Solutions. With over 15 years of digital marketing expertise and more than two decades in the broader marketing and advertising field, she has built a reputation for driving impactful, data-driven strategies that elevate business performance. Based in Greater Houston, Katrina leads the development and execution of comprehensive digital journey roadmaps designed to enhance B2B customer engagement, optimize lead generation, and align cross-functional teams around measurable growth objectives.
Throughout her tenure at Shell, Katrina has played a pivotal role in advancing the company’s digital maturity, particularly in the areas of marketing technology (MarTech) and account-based marketing (ABM). She has been instrumental in designing and implementing integrated tech stacks that connect CRM systems, marketing automation platforms, and analytics tools to enable seamless sales and marketing collaboration. Her leadership has helped transform traditional marketing approaches into scalable, customer-centric solutions, empowering global teams to adopt performance-driven strategies and improve pipeline velocity, conversion rates, and overall return on investment.
Katrina’s professional philosophy centers on blending strategic insight with hands-on execution, emphasizing storytelling, stakeholder alignment, and continuous innovation. Known for her strong business acumen and ability to translate complex technical initiatives into clear commercial value, she actively contributes to industry conversations around modern B2B marketing challenges, including data integrity, personalization at scale, and meaningful measurement frameworks. Passionate about growth and collaboration, she remains committed to building sustainable marketing ecosystems that drive long-term success in an increasingly digital and data-centric landscape.
• Squared Online
• BrightEdge Certified Professional
• Bellevue University - MBA
• 6Sense ABM Program of the Year Winner
• Q2 Global Lubricants VP Marketing Award
• Q2 SVP Award - North America Lubricants
• Q4 Global Lubricants VP Marketing Award
• Global Rimula Brand Ambassador Award
• Q4 Commercial Excellence Award Winner
• Global Integrated Marketing Communications Winner
• Q3 VP Marketing Excellence Award
• Q4 '16 VP Marketing Excellence Award - North America
• Best Marketing Campaign - Student Entry
• 2017 Bellweather Writing Award
• Sixth Sense Customer Advisory Board
• CYPRESS LUCKY MUTT RESCUE
What do you attribute your success to?
I attribute my success to a learner’s mindset and a willingness to embrace new technologies. Early in my career, I introduced pay-per-click for an agency before it was widely recognized and gained hands-on experience with ABM by seizing opportunities to learn. I believe in learning by doing, staying curious, and not being afraid to fail—approaches that have driven my growth in the digital space.
What’s the best career advice you’ve ever received?
The best career advice I received was, “Katrina, you speak in hieroglyphics.” It taught me the importance of storytelling—translating complex work into language leadership can understand. Storytelling, paired with commercial awareness, is key to gaining support and proving the value of your initiatives.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to learn the commercial and financial language—it’s not enough to be digitally competent; you need to communicate value to sales and finance. Stay curious, embrace new trends and tools, and don’t be afraid to get hands-on with data. Most importantly, don’t fear failure—learning by doing is the only way to grow in this space.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is driving digital transformation and MarTech adoption in large, traditionally oriented organizations, where legacy approaches and complex decision-making units persist. The biggest opportunity lies in building integrated tech stacks—combining CRM, marketing automation, and ABM—to enable modern demand generation and sales enablement.
What values are most important to you in your work and personal life?
Supporting women in the workplace is central to my work—I founded Shell’s PowerHer Up Network to help B2B women in technical sales and marketing connect, grow, and share knowledge. In my personal life, animal welfare is my passion; my husband and I have fostered over 150 dogs through our channel, House of Misfit Mutts. I also value mentoring, especially hands-on learning, because true growth comes from diving in and taking ownership.
Locations
Shell Lubricant Solutions
Cypress, TX 77429