Katrina Neveri

I attribute my success to disciplined execution, analytical rigor, and a bias toward ownership over activity. I focus on outcomes that materially move revenue, retention, and unit economics—not vanity metrics. I build systems before scaling tactics, which allows performance to compound rather than reset each quarter. Equally important is pattern recognition earned through operating across multiple industries and growth stages. That exposure sharpened my ability to diagnose constraints quickly, prioritize the highest-leverage initiatives, and course-correct when needed. Finally, I hold a high bar for accountability—for my own as well as the teams I've led. I set clear success metrics based on strategic business plans, ensure performance end-to-end, and iterate fast based on data. My combination of structure, speed, and ownership is what consistently drives results for my work. On a personal level, I attribute my success to having a network of caring family and friends. I've been lucky enough to be blessed with kind and reliable people in my life, and I'm forever grateful for their support.

Be intentional about who you work for and what problems you choose to solve. High-quality managers and challenging problems accelerate growth faster than any formal training could. Roles that offer real accountability, exposure to decision-making, and proximity to revenue create opportunities later in your career.

Treat your career as an operating asset, not a resume. Early on, prioritize roles that give you measurable ownership—revenue impact, growth metrics, or product outcomes—so your value is provable, not subjective. Build technical fluency early. In marketing and SaaS, that means data, analytics, and systems thinking. Fluency reduces dependency, increases credibility, and shortens the gap between strategy and execution. Do not outsource your understanding of the numbers. Be selective about environments. High-standard teams with clear accountability accelerate growth; ambiguous or political cultures tax it. Seek managers who reward results over optics. Finally, advocate for yourself with evidence, not emotion. Track your impact, quantify it, and communicate it clearly. Confidence follows competence—and competence compounds when paired with ownership/accountability.

Marketing has transitioned from campaign execution to measurement governance and strategic growth. Success lies in solving the hardest operational problems (clean data, actionable insights, connected revenue systems) and enabling human creativity to drive demand in an accountable, measurable way. Client and agency organizations with a strong technical foundation (the right martech stack) and strategic thinkers are going to be the most successful.

I anchor on a small set of non-negotiable values that apply equally to work and life. Ownership and accountability: I take responsibility for outcomes, not just effort. If I commit to something, I own the result and the remediation when things miss. Intellectual honesty: I value truth over comfort—using data, evidence, and "first-principles" thinking to make decisions, even when the conclusions are inconvenient. High standards: I operate with a bias toward excellence. That means disciplined execution, clear expectations, and continuous improvement rather than settling for "good enough." But of course, there's a careful balance for everything. Integrity: I do what I say I will do, and I expect the same from the people I work with. Trust compounds faster than any process. Building relationships and continuous learning: I prioritize environments and relationships that compound over time—skills, systems, and people that make future work more effective and meaningful. Together, these values create consistency, clarity in decision-making, credibility in leadership, and momentum in both my professional and personal outcomes.