Katrina Noelle, President & Founder on Influential Women

Influential Woman · Consumer Insights

Katrina Noelle

President & Founder, KNow Research

San Francisco, CA 94111

23Years experience

Certifications · Degrees · Memberships

Degree Northwestern Degree Communication degree Degree 2020

Her Story

About Katrina

Katrina Noelle founded KNow Research - a certified, woman-owned, female-forward insights consultancy and California Certified Green Business - in 2003, and co-founded Scoot Insights, a trademarked decision-making methodology in 2015.


With both businesses operating under one umbrella, she delivers custom research to Fortune 500 companies and guides teams toward human-centered design approaches. Owner of 3 corporate trademarks and co-host of TRIP: The Research Inclusion Project podcast, Katrina is an industry thought leader and champion of women in research. She is an active speaker, facilitator, and mentor with the Insights Association, WIRe, BAARC, Girls Inc., The Renaissance Center, WBENC, FCS, ESOMAR, AMA, DMI, and MRC.

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