Katrina Sanchez-Perez
Katrina Sanchez-Perez is a Skilled Trades Talent Strategist based in the Dallas–Fort Worth Metroplex, specializing in commercial construction staffing. With over a decade of experience in full-cycle recruiting, she focuses on placing licensed plumbers, HVAC technicians, pipefitters, electricians, and other skilled trade professionals into high-impact roles that support large-scale project success.
Currently serving as a Skilled Trades Recruiter at Trade Management, Katrina partners closely with contractors and hiring teams to deliver workforce solutions that are both reliable and sustainable. Her approach combines data-driven strategy with strong relationship-building to consistently improve placement quality, retention, and workforce stability.
Katrina’s work goes beyond traditional recruiting—she prioritizes understanding the jobsite, the trade, and the people behind the work. Known for her commitment to learning the industries she supports, she believes effective staffing requires a deep knowledge of the work itself, not just the role.
She is passionate about connecting individuals with meaningful opportunities that align with their personal and professional goals.
Grounded in strong personal values, Katrina brings the same level of dedication to her family—serving as a foundation of support and strength—as she does to her professional success.
• GREAT Recruiters Certified
• Dallas Can Academy Charter – Oak Cliff — High School Diploma
• Influential Women 2026
• GREAT Recruiters Certification Achievement
• Influential Women Network
• Volunteer support for a special-needs workshop serving individuals with Down syndrome
• Assisted in events supporting individuals with special needs when available
• Volunteering U&I Spread The Light (formerly Citizens Development Center) is a Dallas-based non-profit workforce development center that empowers individuals with disabilities, including veterans, to achieve independence through vocational training, job placement, and life skills programs.
What do you attribute your success to?
I attribute my success to my genuine passion for helping others.
I’m driven by the opportunity to connect people with the right opportunities for where they are in life—whether that’s finding stability for their family, pursuing personal growth, or stepping into something new.
I don’t take that responsibility lightly.
Every placement represents more than just a job—it’s someone’s livelihood, their goals, and their next chapter. That perspective is what keeps me focused, consistent, and motivated every day.
When you lead with purpose, the results follow.
What’s the best career advice you’ve ever received?
Stop chasing placements. Start solving problems.
When you understand the need, the placements follow.
When you build trust, the business follows.
Skills get people hired—but relationships build your reputation.
That shift changes everything.
In this industry, anyone can submit a resume…
Not everyone takes the time to truly listen, align, and deliver the right fit.
That’s the difference
What advice would you give to young women entering your industry?
My advice is Don’t just focus on recruiting—take the time to truly understand the work behind the roles you’re filling.
Learn the differences between skilled trade positions.
Get familiar with the tools, materials, and environments these professionals work in every day.
That knowledge sets you apart.
In a male-dominated industry, it’s not just about showing up—it’s about showing up prepared. When you understand the work, you communicate with confidence, earn respect, and operate at a higher level.
Anyone can match a resume to a job description…
Not everyone can speak the language of the field.
That’s where you stand out.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in skilled trades staffing isn’t the talent shortage—it’s the disconnect.
The gap between recruiters, candidates, and field operations is where most placements fall apart—especially in a traditionally male-dominated construction industry.
Too often, roles are filled without a true understanding of the work, the expectations, or the environment.
And that’s what leads to turnover, frustration, and missed opportunities on all sides.
But that’s also where the opportunity is.
The recruiters who take the time to learn the trade, understand the jobsite, and build real relationships are the ones changing the game.
They’re not just filling roles—
They’re building high-performing teams.
They’re strengthening workforce pipelines.
They’re improving retention and long-term success on projects.
In this industry, knowledge earns respect—and relationships drive results.
That’s the difference between making placements… and making an impact.
What values are most important to you in your work and personal life?
Family is my foundation—and my driving force.
I take pride in being someone others can depend on. Supporting my family isn’t just important to me—it’s a responsibility I carry with purpose, and one I show up for every day.
That same mindset shapes how I operate professionally.
I don’t take lightly the role I play in helping others- whether it’s in my personal or professional life.
Because to me, it’s about showing up for people and delivering in a way that matters.
Strong values create strong results—and I bring both into everything I do.