Kay Brittany Frinks, Business Development Specialist on Influential Women

Influential Woman · Marketing

Kay Brittany Frinks

Business Development Specialist, VenturEd Solutions

West Columbia, SC 29169

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Certifications · Degrees · Memberships

Degree Bachelor's Degree in Marketing Degree Master's Degree in Teaching Cert Certified Yoga Instructor Member Yoga Alliance

Her Story

About Kay

My career path has been anything but linear, and I wouldn't have it any other way. I started with a high school internship at Century 21, initially thinking I'd pursue real estate, but quickly realized I was drawn to the storytelling aspect of marketing rather than the selling. After earning my bachelor's degree in marketing, I worked for MKTG, a remote hybrid company based in New York, gaining hands-on experience in my field while still in school. Influenced by my mother, who is a retired educator, I decided to get my master's in teaching and spent five years in the classroom, all while continuing to work part-time for the marketing firm. Teaching taught me invaluable skills like organization, people management, relationship building, and creative problem-solving, skills I use every single day in my work now. After experiencing burnout during COVID, I left education and became a marketing director for an ed tech company, which led to two more marketing director roles. Today, I own my own marketing agency specializing in medical and dental practice marketing, and I also work for a software-as-a-service company. I'm also a certified yoga instructor, which reflects my commitment to living intentionally and maintaining balance. I believe in creating a life that feels aligned in all areas, not just professionally successful, and I'm passionate about inspiring others with my nonlinear story.

Her Interview

Ten minutes with Kay

01What do you attribute your success to?

I would definitely say the way I was raised. My mom always taught me to leave things better than you found them, treat the CEO like you treat the janitor, and put God first. Growing up, I didn't really realize why I needed to be in church every single Wednesday and Sunday with my mom, but now I understand the foundation that gave me. I think having that foundation of doing right by people and just being a good person has been crucial. I've seen my mom, even to this day as a retired educator, pour into the community in such a meaningful way. If she doesn't have something, she'll find a way to get it for you. Seeing other women around me be so positive and serve as pillars in their community has really influenced me to show up for myself and show up for others. Having a good vision for my life and a heart of service has been essential to my success.

02What advice would you give to young women entering your industry?

I would say do what feels right, even if it isn't going to be right forever. Living a life you love is so important, even if you pivot. When I first became an educator, I thought I was going to be a principal or work for a school district, and my family was excited about that path, but that isn't really what I wanted for my life. I think figuring out what you want and really standing on that is crucial, and even if it has to change, that's okay. I speak at Palmetto Girls State, and I had so many girls say they need to go to school to do this specific thing, and I tell them, well, I went to school for this and then started doing that, and I also did this simultaneously. You don't have to choose just one path. I think we are ingrained, and I'm probably the last generation to have this mindset of you have to go to school to be a teacher, lawyer, doctor, or nurse. You don't really have to choose. You can be this and that. When I was in high school getting accepted to colleges, there was so much pressure about who was going to law school or becoming a doctor, and I remember thinking, I don't want to do that. Yes, they may make money, but are they happy? I genuinely live a life where I enjoy my day-to-day. Creating a life that makes sense for you is important, not just doing it because it looks good on paper or your family can brag about it.

03What are the biggest challenges or opportunities in your field right now?

I honestly think working in the tech field is very challenging right now, especially with how things are with AI. I actually worked for a non-profit back in 2022, or 2023 to 2025, and they decided to go for-profit. Working for big tech companies, the layoff situations and the restructuring of organizations is definitely a challenge and a concern career-wise. I got laid off in 2025, and that experience made me realize I need to have something as a backup. Although I've always done freelance work, I was like, I need to have something no matter what, something to fall back on. I also wanted something that I can grow and scale that I can say I did on my own.

04What values are most important to you in your work and personal life?

I would definitely say faith is a major area and anchor in my life. I love a good morning routine, like spending time with God first thing in the morning and having a spiritual practice. I also think living intentionally is crucial, not just being successful financially, but having a life that feels aligned in all areas. Having impact is really important to me too. I believe we were all put here for a reason, and if you weren't doing something for the greater good of people outside of yourself, then it's not really meaningful. You want to pour into yourself so you can pour into others, so the world can evolve and improve. I think I embody that through being a former educator, still kind of working in education, my relationships with people, and working with my clients with my agency.

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